Pet food formulators search for new sources of Omega fatty acids to support sustainability initiatives.

Functional treats have risen in popularity for their ability to help boost pet health and wellness.

The awards shined a spotlight on innovative pet products that bring joy and convenience to consumers and improve wellbeing in pets. 

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The treats add to the company’s existing line of supplements for dogs.

WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.