The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. 

Senior Health Mini Soft Strips are specifically formulated for dogs 7 years or older. 

Pet food formulators search for new sources of Omega fatty acids to support sustainability initiatives.

The oil can be used in pet nutrition products targeting skin and coat health, as well as mobility.

The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

Puppy Training Treats are a soft, high-protein reward designed to support healthy development during training.  

The animal welfare fundraising platform announced the launch of its new pet food product line, CUDDLY Food. 

Pet parents want the best—are you giving it to them? See how omega innovation is reshaping pet health.

The new launches include two new dog product lines, cat offerings and expanded product lines.