The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.

Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.

The brand’s Dental Support supplement is designed to clean teeth, freshen breath and maintain a healthy oral microbiome. 

Probiotic + Gut Health contains pre-, pro- and postbiotics to support the microbiome.

Sustainability demands and supply chain challenges push formulators toward new and creative pet nutrition ingredients. 

The supplier’s TruPet™ postbiotic was recognized with the Pet Food Innovation Award. 

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.