To ramp up the brand’s low single-digit growth, Nestlé plans to unleash more innovations focused on premium and science-based offerings.

The organizations will raise awareness amongst consumers and veterinarians on the root causes of the issue.

The complete Pro Plan Veterinary Diets range will be available on the e-commerce platform alongside its therapeutic treats and supplements. 

It includes a new logo, website, redesigned packaging and new product innovations.

The company has partnered with DKSH, which will provide Hill’s with market expansion services.

According to the Association for Pet Obesity Prevention, pet parents are seeking other means to reduce their pet’s weight.

The two new pet food ranges aim to provide holistic nutrition and preventive health support.

Weight management formulations and pet owner education can help tip the scale away from pet obesity.

The relaunch will include reformulations, packaging redesigns and stronger veterinary outreach.