Camp Pet Boss will be held in Wisconsin at the end of August.

From luxury handbags to high-quality pet nutrition, this entrepreneur has her eye on the prize of elevating innovative pet brands.

Applications for the program are open from Sept. 1 to Oct. 15.

Pet Supplies Plus is first in the Pet Franchise category, according to Entrepreneur’s 2022 Franchise 500 rankings.

Consulting firm Ernst & Young Ltd. presented the award to Markus H. Gericke, the fourth-generation chief executive officer and current leader of the company.