Moran Tal-Gavriel, DVM, will support the company’s pet food formulation, product innovation, food safety and quality assurance.

The campaign represents a significant investment for the pet food brand. 

The brand’s pet food will now be available in 182 locations of the pet specialty retailer. 

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. 

The new line includes three dog food formulas targeting digestive health, weight management, and skin and coat health.

Responsible sourcing is proliferating the industry as processors seek to ramp up their sustainability goals. 

According to the company, it is the highest-scoring dog and cat food brand sold throughout North America.

The organization has shared the success of its 2024 Earth Day Rally. 

Goodbowl builds on the brand’s commitment to transparency, sustainability and animal welfare.

The Know Your Footprint tool offers consumers the estimated carbon footprint of all Open Farm’s products.