The new cat food can be used as a complete meal, topper or high-value treat. 

The new launch includes both redesigned current products and new products. 

The new Pure Protein line contains 90% protein and all human-grade ingredients in a convenient, shelf-stable format.

The brand is in the process of expanding its e-commerce presence of its sustainable pet food line, Challenger.

The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

The facility marks the brand’s largest dry pet food factory globally.

The line features dry recipes infused with freeze-dried raw bites and wet food recipes. 

Skin Relief Dry Dog Food is formulated with Omegas and whole food ingredients to support dogs with atopic dermatitis.

Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.