Post, Numerator expand partnership to understand pet parents 09.30.2024 By Sofia Muller The company’s subsidiary Post Consumer Brands will leverage Numerator’s data capabilities to focus on its newly acquired pet food business. Read More
Survey: Consumers more interested in sustainable pet foods 09.27.2024 By Nicole Kerwin According to L.E.K. Consulting’s report, these consumers are more willing to pay more for sustainable pet foods and treats.Read More
NielsenIQ introduces expanded pet data channel 08.14.2024 By Kimberlie Clyma Pet Channel Plus provides more extensive data and insights to industry stakeholders.Read More
Pet owners solidify bond with four-legged companions 08.13.2024 By Kimberlie Clyma The APPA shared insights and further analysis of its National Pet Owners Survey in its 2024 Dog and Cat Report.Read More
Belgian pet parents concerned about pet food prices 07.08.2024 By Nicole Kerwin According to the Belgian Petfood Association’s 2023-2024 Pet Population Survey, price is the top purchasing factor. Read More
Evolving pet ownership leads to shift in consumer purchasing behaviors 06.18.2024 By Jennifer Barnett Fox The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.Read More
Survey: High protein remains priority for pet food purchase decisions 05.28.2024 By Jordan Tyler A recent study by Acosta Group highlighted the different ways in which pet owners discover, shop and budget for pet products.Read More
The unique needs of cat parents 05.08.2024 By Nicole Kerwin According to Cargill’s Cat Parent Survey, these consumers are highly focused on health benefits and ingredient quality in cat foods. Read More
Niche pet food categories beating inflation 04.12.2024 By Nicole Kerwin According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.Read More
Report: Dog parents’ actions fail health-focused intentions 04.08.2024 By Nicole Kerwin Get Joy released its “Chasing Our Tails” report, detailing a “paradox” in how dog parents seek to advance their pet’s health.Read More