PAWTUCKET, RI. — Pet Food Experts (PFX) announced March 13 it has partnered with Woof, a functional wellness brand for dogs, to help the brand expand its presence in independent pet retail stores across the United States.

Woof products include its flagship enrichment toy, The Pupsicle, as well as a line of jerky treats and bone broth in a powder format.

“We are excited to partner with Pet Food Experts to bring our innovative, wellness-infused play products to independent pet retailers nationwide,” said Daniel Haarburger, chief executive officer and founder at Woof. “Our mission at Woof is to redefine pet care by providing solutions that nourish every aspect of a dog’s mind and body, and we are proud to partner with PFX, a distributor that shares our commitment to quality, sustainability and supporting independent businesses.”

PFX will now offer Woof products to more than 6,000 independent pet retailers nationwide.

“We are thrilled to introduce Woof as the newest addition to the impressive lineup of vendor partners at PFX,” said Sean Kent, vice president of vendor development at PFX. “With Woof’s innovative, award-winning, enriching line of Pupsicles, Refill Pops and DIY Treat Trays, we are excited to bring a fresh perspective to our brand portfolio in all regions.”

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