BROWNWOOD, TEXAS — On Aug. 15, Ethos Pet Brands made its debut into the market, serving as the new parent company of Canidae and Natural Balance. The establishment of Ethos Pet Brands comes on the heels of Canidae and Natural Balance’s merger announced earlier this year.
“Ethos” is the long-standing name of Canidae’s pet food manufacturing facility in Brownwood. According to Canidae and Natural Balance, the term reflects both companies’ character, honesty and integrity in developing high-quality nutrition products using premium ingredients. Ethos Pet Brands will focus on simple, protein-rich pet food formulas made with responsibly sourced ingredients.
With the launch of Ethos Pet Brands, Canidae’s “Ethos” facility will now produce products for both brands, including Natural Balance’s Limited Ingredient and Original Ultra® lines and Canidae’s Pure, Goodness and All Life Stages diets.
“Ethos Pet Brands marks the collaboration between two exceptional companies recognized for their best-in-class offerings for pet parents and their beloved pets,” said Greg Shearson, chairman of the board, Ethos Pet Brands. “The Ethos Pet Brands leadership team was thoughtfully assembled and represents deep experience in the pet specialty space. I am confident they will build upon this strong foundation and guide this new company into a promising future.”
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