BENTONVILLE, ARK. — Pet care consulting firm BSM Partners will merge with FINN CADY Brand & Consumer Strategies. Through the merger, BSM Partners will launch a new practice, called BSM Consumer Strategy, which will be led by FINN CADY Chief Executive Officer Michael Johnson.

“For years FINN CADY has been the first call for brands looking to connect with consumers and investors who want to stay ahead of the curve,” said Nate Thomas, co-founder of BSM Partners. “This development further allows us to provide clients with an all-encompassing service package, from consumer strategy and market research, to formulation, logistics, engineering, veterinary science, nutrition, business services and leadership transformation.

“Integrating FINN CADY's consumer insights directly into our industry-leading formulation and nutrition services will help our clients launch new innovative products that more accurately reflect where consumer demand is headed,” he added.

Johnson will serve as principal at BSM Consumer Strategy. He will direct all consumer strategy and market research for FINN CADY’s current clients and BSM Partners’ clients within the pet care and nutrition industry.

“With the massive investments being made in pet care and the development and marketing of thousands of new products and brands each year, understanding the intricacies of this space and what drives consumers is imperative — it can be the difference between success and failure,” Johnson said. “We are proud to provide pet care and CPG clients with much more than consumer and market research — we equip our customers with customized, actionable insights to grow brands and drive sales.”

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