MINNEAPOLIS — Kradle® Pet Calming Company announced the appointment of Ellen Forsyth to chief customer officer on Oct. 26.
Forsyth has more than 20 years of experience in sales and marketing within the consumer packaged goods (CPG) industry. She originally began her career at General Mills and held several executive positions at the company, including vice president of capabilities and retail operations, vice president of strategic revenue management, and vice president of US Grocery and industry affairs at General Mills.
“We are ecstatic to welcome Ellen Forsyth to the leadership team at Kradle,” said Bill Partyka, chief executive officer of Kradle. “Her proven track record of accelerating growth and her success in the pet category is a key asset for our strategy as we continue to build our business with key retail partners.”
Prior to joining Kradle, Forsyth served as senior vice president head of sales at Blue Buffalo, in which she led a sales team of 250 employees and 1,200 retail partners. During her time at Blue Buffalo, Forsyth aided in category growth and channel expansion, increasing sales to $1.5 billion for the pet food company.
At Kradle, Forsyth will oversee the company’s growing market share, leading its sales and customer success management teams and driving top-line sales.
“The idea of working with a mission-first company and the chance to be part of building something amazing from the beginning stages was exactly the type of opportunity I was looking for as I came back from sabbatical,” Forsyth said. “The fact that I am a pet parent to a crazy, young and anxious pup, who has certainly benefited from Kradle, didn't hurt either. My experiences with consumer packaged goods brands and with customers over the last 20 years will help bring Kradle to many new pet parents in the near future.”
Read more about personnel changes throughout the industry.