LEICESTERSHIRE, ENGLAND — Assisi Pet Care announced its acquisition of Pet Munchies Holdings Ltd., premium natural dog and cat treat manufacturer, at the beginning of July. Financial details of the acquisition were not disclosed.
Founded in 2008 by Suzanne Rothman, Pet Munchies is one of the leading treat brands in the United Kingdom and has won multiple awards for its innovative treat products.
“Building Pet Munchies into a leading UK treat brand has been a great and rewarding journey and we have made lots of pet owning friends along the way,” Rothman said. “We are now excited about our new chapter with Assisi Pet Care. The opportunity will give access to many more pet owners and the ability to widen our markets. I would like to thank everyone who has supported us.”
Assisi was founded in 2020 by Peter Mangion, chief executive officer of the company, in partnership with Harwood Capital Management. According to the company, its acquisition of Pet Munchies complements its existing portfolio of pet care brands, which includes Holling, Hi-Life and recently acquired Maced Sp. Z.o.o.
“We are delighted that Suzanne has entrusted Assisi with Pet Munchies and look forward to welcoming Suzanne and her team to our growing company,” Mangion said. “Under Suzanne’s leadership, the team at Pet Munchies has done a terrific job of building the brand to where it is today and we are very pleased to be adding those people, as well the brand itself, to our existing structure. We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future.”
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