IRVINE, CALIF. — USA Water Polo, Inc., the national organization for water polo in the United States, has selected premium pet food manufacturer Nulo as its official pet food partner.
Nulo will be the exclusive pet food partner for USA Water Polo through 2022, during which time it will connect with pet parents through various social and digital channels, live events, and the organization’s own publication, SkipShot magazine.
"We are thrilled to be partnering with USA Water Polo as their official pet food partner," said Michael Landa, founder and chief executive officer of Nulo. "With more than 500 club programs and over 50,000 participants annually, they are the perfect match to help reach pet parents who are passionate about living active, healthy lives with their pets."
As part of the deal, Nulo will also partner with Adam Krikorian, head coach for the US Women’s National Water Polo Team who has taken the team to compete in two Olympic titles and various world championships.
"As pet parents, we truly coach our pets throughout life – cheering them on, picking them back up and most importantly, making sure they have the proper nutrition to fuel their success in life," Landa added. "The more we thought about it, the more we saw the parallels between coaching and being a pet parent. Adding an impressive, experienced coach like Adam to our team helps keep our coaching mentality top-of-mind as we continue to grow and create the best possible pet food to fuel all pets."
This new collaboration adds to Nulo’s existing partnerships with American athletes, including Michael Phelps and Dana Vollmer.
"We are elated to have Nulo join our USA Water Polo family as the 'Official Pet Food Partner,’” said Nancy Atunfunwa, director of marketing for USA Water Polo. “Proper nutrition is critical to our athlete's ability to optimize their performance in and out of the pool. Nulo provides pets with nutrition that promotes healthy body condition and stable energy, giving water polo pets the opportunity to complement their pet parent's active lifestyles.”
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