CHICAGO — Matrix Partners, a Chicago-based pet industry marketing firm, recently welcomed Hannah Kulas as public relations and social media assistant. She will work closely with Matrix’s PR and social media teams in her new role.
Kulas will be tasked with writing press releases, content, scheduling and monitoring promoted content, pitching story ideas and conducting influencer research for the firm’s clients. She will create content for both trade and consumer audiences.
A major part of her position with Matrix will be to expand its shelter sampling program, in which the firm will provide gift bags for a network of more than 400 shelters in the US during fundraising events. The program provides fundraiser attendees with free product trials and allows Kulas to interact with “tens of thousands of pet lovers across the country,” Matrix says.
“We’re thrilled to welcome Hannah to the team,” commented Beckie Tomala, Vice President Client & Creative Services. “At Matrix Partners, we are dedicated to delivering exceptional marketing results. We view adding Hannah to our team as a sign of our commitment to provide our pet product clients with the highest quality marketing support to help make their brands shine.”
Kulas earned her bachelor’s degree from DePaul University in public relations, advertising and applied communication.
Read more about personnel changes throughout the industry.