SAN DIEGO, Calif. — Pet Supplies Plus has chosen The Honest Kitchen’s Whole Food Clusters dog food products to receive its inaugural Best Innovation award. The 100% human-grade and minimally processed diets are available in grain-chicken, grain-free beef and grain-free turkey formulas.
“The Honest Kitchen has really taken an innovative approach to creating its new product – Whole Food Clusters,” said Derek Panfil, chief merchandising and marketing officer at Pet Supplies Plus. “There truly isn’t another product like this on the market.”
Whole Food Clusters are processed with human-grade ingredients inside a human-grade facility. The “clusters” are considered a healthier alternative to kibble by the company. Each batch is slow-roasted and gently dehydrated to preserve the nutritional value and antioxidant benefits from ingredients such as kale, pumpkin and carrot.
“Human grade really is a line in the sand when it comes to the overall quality and integrity of our products,” said Lucy Postins, founder and chief integrity officer of The Honest Kitchen. “From day one when I created the first Honest Kitchen recipe in my kitchen and now to Whole Food Clusters, we have been uncompromising in our commitment to making human grade foods for pets.”
Whole Food Clusters are available at all Pet Supplies Plus stores across the US, as well as through The Honest Kitchen’s website. They are available in 1-lb., 5-lb. and 20-lb. bags.
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