Pet food and treat brands will meet again in Las Vegas Aug. 17-19, bringing with them an array of new products. This includes not only cutting-edge formulations, but also a telling foray into new formats and ingredients driving innovation and change across the industry.

Flip through this slideshow for a sneak peek into some of the new products that will be featured at SuperZoo 2021.

Backed by over a decade of research, Pro Plan LiveClear is the first and only cat food shown to reduce allergens in cat hair and dander. The key ingredient is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the major cat allergen in saliva, Fel d 1, and safely neutralizes it in the mouth. By reducing the active allergen in saliva, it reduces the allergen transferred to the cat’s hair and dander when grooming, ultimately reducing the allergen in the environment.

This award-winning food is now available in a kitten formula, Pro Plan LiveClear Kitten Chicken & Rice.

Nestlé Purina PetCare will be exhibiting at booth #7539.

Give dogs a taste of adventure with Purina Prime Bars. These crunchy, oven-baked treats are made with natural ingredients and ancient grains that you’ll feel good about giving and your dog will love to get! Prime Bars contain no corn, wheat or soy, and are produced in USA facilities. The new oven-baked biscuits come in two varieties: Prime Bars with Pasture-Fed Bison from independent family ranchers and Prime Bars with Wild Venison sourced from Victoria, Australia.

Prime Bars are available online and at grocers nationwide.

Fancy Feast thoughtfully prepares every recipe with carefully selected ingredients and culinary craftsmanship. Fancy Feast Petites are single serve entrees your cat will love. The single serve trays break into two perfectly sized compartments, meaning no mess and no leftovers to make cleanup easy.

Fancy Feast Petites now come in three new paté recipes: Fancy Feast Petites Ocean Whitefish & Tuna, Fancy Feast Petites Alaskan Salmon and Fancy Feast Petites Braised Chicken and are available at retailers nationwide.

Nestlé Purina PetCare will be exhibiting at booth #7539.

CESAR® WHOLESOME BOWLS™ Canine Cuisine offers pet parents a new option for healthy, wholesome wet food. The new line brings convenience to the forefront of feeding, offering dogs of all sizes delicious meals with balanced ingredients. CESAR WHOLESOME BOWLS is crafted with culinary-inspired flavors, including real meat as the first ingredient, plus fresh vegetables, for a delicious taste and texture that all dogs will love. CESAR WHOLESOME BOWLS is made with no artificial colors, flavors, fillers or preservatives*.

*Trace amounts may be present due to cross contact during manufacturing

Mars Petcare will be exhibiting at booth #4125.

TEMPTATIONS™ MEATY BITES treats are soft and savory cat treats that are made with real meat and no artificial flavors or colors, so cat owners can feel good about satisfying their pet’s natural carnivorous feline instincts. Each TEMPTATIONS MEATY BITES treat has only two calories and is made with 34% protein, so cat owners can treat their cat to easy prey. The treats come in three irresistible flavors – Chicken, Salmon and Tuna – and in a convenient, resealable pouch, so the treats stay fresh, and wandering paws can’t fish for cat treats when owners aren't looking.

Mars Petcare will be exhibiting at booth #4125.

TEMPTATIONS™ CREAMY PURRRR-ÉE treats are irresistibly creamy cat treats that deliver delicious flavors cats love (Chicken, Salmon and Tuna) in the perfectly soft texture they can’t get enough of. The treats come in single-serve pouches for convenience and less mess and can be served as a snack, given by hand for playful bonding, or used as an extra-special cat food topper to make mealtime even more fun. When given by hand, the TEMPTATIONS CREAMY PURRRR-ÉE treat allows cat owners to create more time with their pet, making it the ultimate – and most delicious – bonding experience.

Mars Petcare will be exhibiting at booth #4125.

New scientifically crafted Wellness® Complete Health® wet kitten recipes include high-quality protein, DHA and taurine to support healthy growth, brain, and eye development. These formulas are available in chicken and whitefish & tuna recipes, in individual cans and a variety pack.

WellPet will be exhibiting at booth #3831.

WHIMZEES’ new Value Packs include an assortment of WHIMZEES brushzees®, stix and alligator shapes in one package. The Value packs provide value and convenience for pet parents and bring variety to dogs’ daily dental routines.

WellPet will be exhibiting at booth #3831.

Jiminy's is pleased to introduce the newest innovation to its family with the Peanut Butter and Cranberry Flavor Soft & Chewy Training Treat! This treat is the first formulation that contains grubs instead of cricket protein powder. The peanut butter and cranberry combination is the perfect blend of sweet and savory. With less than three calories a treat, these soft and chewy training treats are designed as a training reward for pets of all ages. The treat is designed to be moldable and breakable for any training or pill pocket needs.

The formula is made with completely natural ingredients like peanut butter, cranberries, and oats and without corn, wheat, soy or other fillers. By simply replacing a traditional training treat with Jiminy's Good Grub Training treat, a single dog owner can really make a difference with combatting climate change. Sustainable, humane, and hypoallergenic – these treats have it all!

Jiminy's will be exhibiting at booth #1252.

In January of 2020, Mitch Felderhoff, president of Muenster Milling Company, spent 30 days eating only dog food. At the end of the month, his brother Chad Felderhoff, director of operations, was curious what the biggest takeaway was from eating the food for a month — in a nutshell Mitch said, it was boredom. So they collaborated and developed the ability to “coat” the kibble with ingredients that not only add flavor, but also help support some health initiatives.

Muenster Milling Company has coated the kibble with ingredients like freeze-dried proteins, bone broth, dried salmon, MCT oil and probiotics. This allows the company to make the food taste better than ever while providing benefits that help improve the health of pets, while also making mealtime "less-boring." 

Muenster Milling Company will be exhibiting at booth #1852.

Wet Noses is excited to introduce meat to its classic crunchy biscuit product line for the first time, with Crunchy Meaty Treats in four enticing flavors: Grilled Turkey, Smoked Chicken, Roasted Beef and Mesquite Bacon. All made with the same quality Wet Noses promise of no corn, no wheat, no soy — ever! These treats are manufactured in a human-grade facility and made with organic, non-GMO, human-grade and USA-sourced ingredients.

Wet Noses Natural Dog Treat Co., Inc. will be exhibiting at booth #1459.

Much more than the average dog treat, Primal Pet Foods believes single-source protein is perfect the way it is. That’s why there is only one ingredient in these treats. That’s it! No additives, no fillers — just humanely-sourced chicken breast, turkey breast or pork made by hand and slow roasted in beautiful Montrose, Colo. These healthy and delicious treats are Simply the Breast and are sure to be Bacon Me Happy!

Primal Pet Foods, Inc. will be exhibiting at booth #1778.

A first-of-its-kind in the US, veterinarian-developed recipe specifically formulated to help rescue dogs transition from a shelter to its forever home. It is made with fresh or raw animal ingredients and balanced with grains, fruits and vegetables and bone broth for exceptional flavor. Additional prebiotics are added to support a healthy gut, fish oil for a healthy skin and coat, antioxidants to support the immune system and botanicals like chamomile.

ACANA Rescue Care for Adopted Dogs is available in the US in two recipes: Free-Run* Poultry, Liver & Whole Oats, and Red Meat, Liver & Whole Oats.

*Our free-run chickens and turkeys are not housed in cages and are able to move in a barn without outdoor access

Champion Petfoods, Inc. will be exhibiting at booth #3225.

Formulated to address a variety of common cat ailments, new ORIJEN Guardian 8 focuses more on quality ingredients and less on supplementation to support cats for their entire lifetime. There are eight key functional benefits of this new recipe: immune support, digestive health, skin and coat health, muscle maintenance, heart health, joint health, brain function and eye health. New ORIJEN Guardian 8 features 90%* premium animal ingredients including free-run† poultry and fish in WholePrey ratios and is available in stores now.

*Approximate values and excludes water for processing
†Our free-run chickens and turkeys are not housed in cages and are able to move in a barn without outdoor access

Champion Petfoods, Inc. will be exhibiting at booth #3225.

Made with 90%* premium animal protein and the first three ingredients being fresh or raw, new ORIJEN High Protein Dog Biscuits include WholePrey ratios of meat or poultry, organs and cartilage, providing a nutrient-dense treat dogs will love. These high protein dog biscuits will be available this fall in four recipes: Original, Puppy, Regional Red and Fit & Trim.

*Approximate values and excludes water for processing

Champion Petfoods, Inc. will be exhibiting at booth #3225.

Lord Jameson has added a Large Breed Collection to its lineup of organic, handcrafted dog treats. The company will now offer three of its best-selling treat formulas — Celebration Bash, Savory Sweet and Blue Bliss — in larger bites designed specifically for larger breeds. Each treat weighs 17g, three-times larger than its original 5.6-g treats.

Like all other Lord Jameson dog treats, each chewy treat is hand-rolled in organic coconut shreds to boost palatability.

Lord Jameson will be exhibiting at booth #3719.

Fussie Cat's new Chicken with Duck, Tuna with Shrimp and Tuna with Prawns Purée Treats are feline favorites, crafted with craved poultry proteins and the tastiest seafood flavors. These treats are creamy in texture, rich in taste, and made with carefully sourced, wholesome ingredients. Fussie Cat Purée Treats make mealtime more enjoyable and can be served as the purr-fect treat over the top of a feline's favorite meal or enjoyed straight from the tube as a delicious snack.

Pets Global Inc. will be exhibiting at booth #1770.

Table Scraps is an exciting new line of dual-branded dog treats that bring the Magic of Disney to pups of all shapes and sizes. The line, which is made in the United States by Phelps Pet Products, includes eight different “clean-label” recipes that feature beloved Disney characters such as Pluto, Stich, Winnie the Pooh, Baloo the bear and more. Pet owners can choose from recipes that include USDA-certified organic varieties, Marine Stewardship Council certified salmon bites, upcycled ingredients and 100% plant-based jerky treats.

Phelps Pet Products will be exhibiting at booth #7824.

Merrick Pet Care recently launched a new grain-inclusive dry dog food line, featuring kibble bits coated in freeze-dried raw protein. The line includes four formulas: three for adult dogs with chicken, beef and salmon proteins, and one for puppies.

Merrick Pet Care will be exhibiting at booth #7224.

Small Bites Made with Lamb are bite-sized, meaty morsels that are the perfect size for training or for offering multiple rewards. Made with real New Zealand Lamb as the first ingredient, these treats are grain-free, made with limited ingredients, are naturally preserved, and contain no artificial flavors, corn, wheat or soy.

Plato Pet Treats takes the extra time to air-dry these treats in batches in its USA facility, instead of baking them, in order to retain more of the ingredients’ inherent nutrients. It takes longer, but Plato says it’s worth it. The treats come in a 2.5-oz or 6-oz sizes.

Plato Pet Treats will be exhibiting at booth #1749.

Hundur’s Crunch Cod Skin has only one ingredient: Cod Fish Skin. The cod are caught in the North Atlantic Ocean in a certified sustainable manner and then air-dried so as to retain the inherent nutrients in the fish while also naturally preserving them. These fish skin treats offer a natural source of Omega 3 and 6 fatty acids, support skin and coat health, and are long lasting. They make great replacements for rawhides and bones. And since they are only one ingredient, pet owners can be sure that these treats are grain free and contain no artificial flavors, corn, wheat or soy.

Plato Pet Treats will be exhibiting at booth #1749.

Hundur’s Crunch Cod Knots have only one ingredient: Cod Fish Skin. The cod are caught in the North Atlantic Ocean in a certified sustainable manner and then air-dried so as to retain the inherent nutrients in the fish while also naturally preserving them. These fish skin treats offer a natural source of Omega 3 and 6 fatty acids, support skin and coat health, and are long lasting. They make great replacements for rawhides and bones. And since they are only one ingredient, pet owners can be sure that these treats are grain free and contain no artificial flavors, corn, wheat or soy.

Plato Pet Treats will be exhibiting at booth #1749.

Drawing inspiration from one of VICTOR’s top performing dog kibble formulas, Hi-Pro Plus for cats features high levels of quality protein to sustain energy and support muscle development for growing kittens and active cats. Hi-Pro Plus is an ideal formula for all life stages, including pregnant and nursing females. The formula includes VICTOR’s Feline VPRO™ blend of ingredients – an exclusive mix to support a healthy coat, promote digestive and immune system function, and maintain a healthy weight.

Mid America Pet Food will be exhibiting at booth #6439.

A high protein formula ideal for indoor cats, Healthy Skin & Coat is a grain free recipe featuring high-quality ingredients like salmon, which delivers Omega 3 and 6 fatty acids. Specially formulated to promote healthy skin and a shiny coat, this recipe will also offer digestive aid for your cat through all life stages. The formula includes VICTOR’s Feline VPRO™ blend of ingredients – an exclusive mix to support a healthy coat, promote digestive and immune system function, and maintain a healthy weight.

Mid America Pet Food will be exhibiting at booth #6439.

A grain free formula, Fit Feline™ helps maintain a healthy weight and strong digestive system while developing lean muscle from quality chicken and duck proteins. Natural fiber within the formula works to promote healthy digestion while Omega 3 and 6 fatty acids help nourish cats' skin and coat. Includes VICTOR’s Feline VPRO™ blend of ingredients – an exclusive mix to support a healthy coat, promote digestive and immune system function, and maintain a healthy weight.

Mid America Pet Food will be exhibiting at booth #6439.

Bocce’s Bakery has launched Grazers, a chewy, all-natural, meat-first jerky stick for dogs. Grazers are made with USA beef, chicken or turkey and simple ingredients that take guilt-free, healthy dog treats to the next level. These high-protein chews are available in three recipes — Beef & Carrot, Chicken & Pumpkin, or Turkey & Sweet Potato — each baked with only five total ingredients.

Bocce's Bakery will be exhibiting at booth #1959.

Fromm Family Foods introduces its newest recipe: Four-Star Nutritionals Trout & Whitefish Recipe Dog Food. The recipe features premium proteins including trout, whitefish, salmon, egg and menhaden fish meal and is both chicken- and potato-free. The entrée includes whole grains including whole barley and whole oats, nutrient-rich ingredients which, together with select fruits and vegetables, can also act as gut health-supporting prebiotics.

Trout & Whitefish Recipe is the first Four-Star dog food to include Miscanthus grass in its formulation. This alternate, functional fiber is an excellent source of insoluble fiber that helps to promote consistent stools and bowel regularity.

Fromm Family Foods will be exhibiting at booth #4039.

A new look for a classic collection. Evanger's Grain-Free Complements are gluten- and grain-free and great for protein rotation diets and dry food toppers. They can also be mixed with Evanger's canned Vegetarian Dinner to make a complete, balanced, and very nutritious diet. These single-source protein meals are excellent for pets with food sensitivities or allergies. Made in the USA, the Complements Collection all use a limited ingredient formula rich in protein with no added carbs. 

Evanger's Dog and Cat Food Company will be exhibiting at booth #1975.

Evanger's EVx Cat Foods is a new approach with this food that makes it easy and affordable for problem-solution feeding. The EVx line is specially formulated food to help solve problems! These foods make it easy for retailers and their associates to answer questions and make recommendations that make a huge difference for cats and their people. Healthy pets, healthy customers.

Dietary focuses include: Bland Diet, Urinary Tract, Weight Management, Low Phosphorus, and Senior & Joint Health. 

Evanger's Dog and Cat Food Company will be exhibiting at booth #1975.

Vital Essentials® Frozen Patties are packed with whole meat, organs and bones that dogs instinctively crave. They are available in beef, chicken, duck, turkey and rabbit. Each frozen patty contains amino acids, vitamins and minerals, providing the natural nutrition dogs need to live life to the fullest. Vital Essentials patties are Certified Gluten Free, 100% made in the USA, and are also available in Beef Tripe to supplement dogs' current diets for an extra boost of protein and enzymes.

Vital Essentials will be exhibiting at booth #3553.

Vital Essentials® has added pork to their Vital Cat® freeze-dried raw line, offering an alternative protein source for cats with sensitive stomachs and food sensitivities. The new pork cat food comes in Mini Nibs and Dinner Patties, joining several other limited ingredient options for cats. Pork is an excellent source of essential amino acids and taurine, a key nutrient in a cat’s diet. The food is free of grains, gluten, corn and other fillers. Vital Cat is 100% USA made with only real meat, freeze-dried to maintain freshness and lock in the exotic flavor cats go wild for.

Vital Essentials will be exhibiting at booth #3553.

Vital Essentials® VE RAW BAR™ Freeze-Dried Snacks get wrapped! Each snack is now individually shrink wrapped and features a pull strip to conveniently remove the outer wrap prior to serving. An extra layer of freshness is added to each individually wrapped snack while also providing safe, sanitary handling. This addition to the company's award winning VE RAW BAR™ Display makes for an even more enticing shopping experience! The perfect grab-and-go snack made even better!

Vital Essentials will be exhibiting at booth #3553.

Yummy Combs® pack a whole lot of benefits in one complete and balanced dog treat including:

• a patented shape that flosses and scrubs teeth 360° to gum lines, deterring plaque and tartar
• higher quantity and quality protein with minimal starch
• formulated by a Board-Certified Veterinary Nutritionist
• safety benefits to deter gulping and dissolve blockages
• 12 specific wellness ingredients
• 48 benefits for whole-body health

Yummy Combs will be exhibiting at booth #7454.

Tailspring’s goat milk-based Meal Toppers for Dogs and Cats were scientifically developed by a pet nutritionist and deliver nutrition, flavor, and functional benefits to a pet’s meal. Made with 100% human-grade ingredients and grade A goat milk, the toppers come in three varieties each for dogs and cats: Probiotic, Hip & Joint, and Calming for dogs, and Probiotic, Hip & Joint, and Hairball Control for cats.

Tailspring will be exhibiting at booth #3805.

Tailspring’s healthful Chews for Dogs have human-grade goat milk as their No. 1 ingredient, look appetizingly like cheese, smell and taste yummy, and provide functional health benefits in three formats: Skin & Coat, Hip & Joint, and Calming.

Dogs and cats love goat milk – it’s the perfect vehicle for active ingredients and enhances appetite in food-averse pets. That’s why Meyenberg, the country’s top-selling goat milk producer for over 85 years, developed Tailspring, the first pet-food line devoted entirely to making goat milk-based products.

Tailspring will be exhibiting at booth #3805.

Treatibles new Probiotic Soft Chewables for Dogs includes a proprietary, powerful blend of nine species of lactobacilli and bifidobacteria that help balance the gut microbiome and keep unfriendly organisms at bay. The CBD-free happy tummy formula also supports the immune system, digestive tract health and the body’s normal inflammatory response. The heart-shaped Chewables feature Omega 3-rich hemp seed oil and a delicious bacon and sweet potato flavor dogs love. There are approximately 60 treats per canister.

Treatibles will be exhibiting at booth #1845.

Treatibles new Mobility Pill Wrap Chewables for Dogs and Cats features exceptional joint support ingredients including glucosamine, green lipped mussel and boswellia, along with Omega 3-rich hemp seed oil. This versatile, happy joint formula CBD-free Chewable can be served as is to help ease discomfort or utilized as a tasty, moldable pocket for pill delivery. Wrap around a Treatibles Organic Full Spectrum Hemp CBD Oil Capsule to create a happy joints Super Chewable! There are approximately 60 treats per canister.

Treatibles will be exhibiting at booth #1845.

Treatibles new Extra Strength Hard Chews with 10 mg of CBD per chew feature a powerful combination of Organic Full Spectrum Hemp CBD Extract and turmeric to help promote a strong immune system, healthy joints, flexibility and the body’s normal inflammatory response. The high potency, delicious sweet potato flavor chews offer extra support and are ideal for any size dog with separation, general or situational anxiety (including a fear of thunderstorms or fireworks), those experiencing mobility issues, having difficulty getting up or climbing stairs, or age-related discomfort.

These treats are available in full-size bags (approximately 45 chews per package) and Intro Pack bags (approximately seven chews per package).

Treatibles will be exhibiting at booth #1845.

Taste the health benefits with Pet Releaf Edibites! Pet Releaf's Edibites are chews that come in a variety of flavors to suit your pet’s preferences, and the company has incorporated functional ingredients to support specific health needs in your pet’s body. Along with the full spectrum hemp extract with naturally occurring CBD, Pet Releaf includes all-natural ingredients to support overall health in dogs.

Edibites contain no grain, fillers, corn, wheat, soy, dairy or chemical preservatives.

Pet Releaf will be exhibiting at booth #1259.

Pet Releaf is always on the lookout for pets' overall health, which is why the company strives to use limited, organic ingredients in its products. The brand's USDA Organic Hemp Oils include only two ingredients: USDA Certified Organic full spectrum hemp extract with naturally occurring CBD and organic coconut oil (MCT). They are veterinarian-formulated and available in three different potencies for pets of all sizes:

1. Hemp Oil 100 for small dogs and cats
2. Hemp Oil 200 for medium dogs
3. Hemp Oil 500 for large breed dogs

Pet Releaf will be exhibiting at booth #1259.

Midwestern Pet Foods’ all-new Ultimates Food for Dogs & Puppies will debut at Superzoo 2021. High-quality meat proteins and carefully selected whole grains provide excellent taste, health and nutrition. These antioxidant-rich recipes are made with no corn, wheat or soy. The Ultimates line also includes two new Sensitive Skin & Stomach recipes featuring lamb & salmon.

Midwestern Pet Foods will be exhibiting at booth #4639.

Midwestern Pet Foods is excited to introduce Wholesomes Rewards, new oven-baked treats for dogs and puppies. Ancient grains such as oatmeal, and superfoods like pumpkin are baked into every bite. These pea-free treats come in a variety of flavors, shapes and sizes to fit any dog or puppy’s needs and the crunchy texture helps support a clean mouth and fresh breath. Perfect for training or as a rewarding treat, these delicious oven-baked treats are made in Midwestern Pet Foods' USA kitchens and come in 3- and 2-lb resealable pouches and 20-lb boxes.

Midwestern Pet Foods will be exhibiting at booth #4639.

Optimeal offers an advanced family of dry and wet diets that are optimally balanced for superior nutrition and flavor. Each delicious recipe is prepared under veterinary supervision with a special immunity support blend of beneficial vitamins and minerals. Every package contains a unique combination of super-premium ingredients, including herbs and berries for their free radical-fighting abilities and prebiotic fructo-oligosaccharides (FOS) for digestibility. The result of this unprecedented convergence of nature and nutritional science is a line designed to help dogs and cats enjoy longer, healthier lives.

Optimeal will be exhibiting at booth #6319.

Boss Dog has launched a high-protein kibble diet for dogs. Like all other Boss Nation products, the new kibble formulas are infused with probiotics to support gastrointestinal health. The High Protein Dog Kibble features 34% protein, high fiber and is gluten free. It is formulated with ancient grains to deliver natural vitamins and minerals. Each cup of kibble delivers two million probiotics.

Boss Nation Brands Inc. will be exhibiting at booth #1472.

Boss Nation Brand's Raw Frozen Entrées for Cats represents its first complete-and-balanced cat food offering. Boss Cat® Brand’s new raw cat foods are available in chicken and turkey formulas and, like all other Boss Nation Brand products, are infused with probiotics. These diets contain approximately 500 million probiotics per 8-oz of food, according to the company.

Boss Nation Brands Inc. will be exhibiting at booth #1472.

Boss Dog Brand added frozen raw dog diets to its portfolio of digestive health products for pets earlier this year. The brand’s new Frozen Raw Complete and Balanced Meal products feature chicken, beef or fish proteins infused with probiotics, essential vitamins and nutrients to support digestive health and overall wellness in dogs. The formulas are available in patty and nugget formats.

Boss Nation Brands Inc. will be exhibiting at booth #1472.

HAPPYBOND, a brand of collagen supplements for pets, has announced plans to release new packaging and collagen products, including freeze-dried pet treats and a complete-and-balanced pet food line launching later this year, during SuperZoo 2021.

HAPPYBOND will be exhibiting at booth #4376.

Meowijuana®'s Crunchie Munchie™ Cat Treats are carefully crafted Chicken, Salmon, and new Chicken + Herb Pawty and Seafood Medley flavored treats with a catnip flavored center. Known as the purr-fect bite at only 1.8 calories per treat, Crunchie Munchie cat treats are made with a unique crunchy flavored outer shell and softer catnip and valerian root center.  Crunchie Munchie Cat Treats contain no soy, wheat or any animal by-products. 

Meowijuana and Doggijuana. will be exhibiting at booth #7254.

Loving Pets' new Soft Chew Jerky Treats are delicious and slow cooked with care right here in the USA. They offer a simple list of high-quality ingredients such as real Chicken (70% real USA chicken in every bite!), Peanut Butter, Bacon, and Cheddar Cheese. With best-selling flavor combinations dogs love and a soft chewy texture, these treats are perfect for dogs of any age or size, and a great solution for retailers looking for quality treats at a great price. They are available in two shapes – Bones or Sticks.

Loving Pets will be exhibiting at booth #4853.

Loving Pets' new BE CHEWSY Chew Alternatives are healthier, completely edible, more affordable and biologically-safer than traditional chews made from animal parts. Low-calorie, long-lasting, and with teeth cleaning benefits, Loving Pets' Be Chewsy Chew Alternatives match flavor with their shape. Pig Ear includes pork, Bully Stick includes real ground bully, and Antler includes calcium for effective teeth cleaning.

Loving Pets will be exhibiting at booth #4853.

Omega Plus King Salmon Bites for cats and dogs are all natural and made with 100% New Zealand King Salmon. Cut from skinless fillets and freeze-dried to perfection, these bites can be served as a treat or sprinkled over food as a topper. King Salmon Bites provide a great source of glucosamine and are rich in Omega 3 and Omega 6 fatty acids, which support a pet’s immunity, brain health, skin and coat health, behavior and joint mobility.

Omega Plus will be exhibiting at booth #5658.

Omega Plus King Salmon Oil for cats and dogs is a natural health supplement that can be used to support a pet’s diet. Made with New Zealand King Salmon oil, it’s rich in natural Omega 3s (with EPA and DHA) and provides a great source of antioxidants. The King Salmon Oil helps support a healthy skin and coat, hips and joints, the heart, and immune system. Simply pour over food and feed daily.

Omega Plus will be exhibiting at booth #5658.

Snif-Snax’s latest seafood protein treat, Tuna Bites, are yet another addition to its extensive product lineup. Line-caught in Indonesia and hand crafted in the US, these morsels are 97% tuna along with simple rosemary extract to preserve their goodness. An incredible source of essential vitamins and minerals for dogs, including selenium, magnesium, potassium, phosphorous and B vitamins, the Tuna Bites also contain extremely low levels of mercury, thanks to a careful fish selection process.

Snif-Snax will be exhibiting at booth #3913.

Snif-Snax's new all-natural Salmon Jerky dog treats consist of a single, premium ingredient: Atlantic Salmon from Scotland, raised without antibiotics and qualified for human consumption. Made in the USA and balanced for all ages, breeds and sizes, the grain free jerky is oven baked in small batches, and is rich in Omega oils and protein. They can be fed as a tasty, chef-inspired treat, or as a guilt-free training reward. 

Snif-Snax will be exhibiting at booth #3913.

The new Baked Salmon Skins from Snif-Snax are made in the USA and contain only the highest quality human-grade Scottish salmon for an incredibly healthy source of protein. These all natural, single ingredient dog treats are a great source of Omega 3 fatty acids and fit seamlessly into a gluten- and grain-free diet. They can be fed as a delicious snack, or as a value-added training treat, to pups of all ages, breeds and sizes. 

Snif-Snax will be exhibiting at booth #3913.

In mid-July, Austin and Kat announced the launch of two functional meal toppers for dogs designed for joint support. The two topper recipes — Bakko’s Joint Support and Daily Joint Support — represent the brand’s first non-CBD pet supplement product. Both are formulated with extract from sustainably sourced, aqua-cultured New Zealand green lipped mussels as the main ingredient.

Austin and Kat will be exhibiting at booth #1547.

Marcoot® Jersey Creamery, a seventh-generation dairy farming family, launched Dog-O’s™ Cheesy Chompers™ July 26. The company’s first foray into the pet food and treat industry are sourced, produced and packaged daily on the Marcoot family farm in Greenville, Ill. The dog treats feature 100% cheese, hardened and shaped into crunchy “O” shapes.