New products and trends from the floor of the largest Global Pet Expo to date.
Meal toppers and enhancers have taken off in the pet food market, often serving the purpose of providing supplemental nutrients or variety and excitement to a pet diet.
Presidio Natural Pet launched Sushi Meal Toppers, which are Japanese Bonito tuna flakes that can be added on top of a regular pet diet for added flavor.
“I and love and you” showcased functional toppers with health benefits, including “tummy,” “boost” and “shine.” In addition, its newest dog food product Baked & Saucy — bone broth-coated kibble — can be served dry, with added water to create a kibble in gravy, or as a meal enhancer.
Tiki Pet continues to expand its portfolio of meal toppers for cats and dogs. The brand offers functional toppers, such as its pumpkin formula for sensitive stomachs, and a variety of others meant to spice up mealtime by adding something different.
Toppers are often sold in convenient, single-serve pouches or cartons, and enter the market at a relatively low price point. This could incentivize consumers to buy in, especially as humanization trends develop and pet owners become invested in their pets’ mealtime experiences.
Premiumization has given way to an increased variety in cat food, especially with meal toppers, stews and gravies and ancestral formulas.
New limited-ingredient Filets cat food from Redbarn Pet Products are grain-free and available in protein pairs: salmon and shrimp, tuna and salmon, tuna and turkey, chicken and tuna, and tuna and pumpkin.
Limited-ingredient diets (LID) have become increasingly popular for pets with food sensitivities and consumers looking for added ingredient transparency.
Wellness Natural Pet Food released CORE Six, a limited-ingredient, high-protein dry kibble line for dogs including just six ingredients in each formula, at the beginning of 2019. Each of the four recipes includes a sustainably sourced animal protein: Free-Range Lamb & Chickpeas, Cage-Free Duck & Chickpeas, Sustainably-Sourced Salmon & Chickpeas, and Small Breed Sustainably-Sourced Salmon & Chickpeas.
Purina's Dog Chow line is tapping into the desire for high-protein diets with the release of High Protein canned dog foods formulated with beef, chicken, lamb or turkey. The manufacturer is also extending its Beneful line with single-serve wet dog foods, including a variety pack of its Superfood Blend formulas, medleys for meal enhancement, and breed-specific formulas.
High-protein formulas, as well as those that include ancestral or exotic sources of protein (i.e. rabbit, wild boar, bison, quail) continue to be a notable trend in the pet food market.
Essence, a new Pets Global brand, offers red meat formulas, Ranch & Meadow Recipe, for cats and dogs, as well as poultry formulas, Air & Gamefowl Recipe, and Ocean & Freshwater Recipe fish formulas. The red meat formulas include animal proteins from boar, goat, lamb and pork, poultry formulas incorporate guinea fowl, duck, turkey and chicken, and the fish formulas are focused around herring, sardine, mackerel and salmon protein. Animal protein ingredients make up 85% of each the dry formulas and 96% of the wet formulas.
Regional recipes, or formulas calling to a specific nation, region or climate and the game and ingredients native to them, have erupted in the canned pet food space, but are also apparent in dry kibble pet foods.
Health Extension has released four new formulas of its existing “geographically themed” grain-free canned dog food line: Montana Grill Buffalo and Whitefish; Carolina Skillet Pork; Mediterranean Roast Lamb; and French Bistro Rabbit. The brand offers other regional recipes including Tuscan Style Quail, New York Style Beef, Italian Feast Venison and Northern Catch Salmon.
With a number of CBD and hemp-based products on the market for human consumption, it’s no surprise the pet market has started to formulate functional CBD supplements for pets. While the regulations are not yet clear, many brands have taken this opportunity to enter the hemp-based pet market.
Honest Paws released a CBD-infused peanut butter for dogs to aid anxiety, pain and inflammation, allergies, insomnia, digestive issues and seizures. The organic peanut butter is infused with 100% pure, full-spectrum CBD oil.
Many on the list tout functional formulations to address key need states among dogs and cats.
Supporting mobility, anxiety relief, gut health, skin and coat health, and other in-demand need states.