According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.

The tradeshow will include pet programming, demonstrating a convergence in human and pet supplement trends.

A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

Leveraging supplement trends to inform premium product development.