From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

Cave Pets’ dog supplements are Regenerative Organic Certified®, supporting soil health and animal welfare.

Color is an important element to pet food formulations, since pet parents most often buy with their eyes.

FreshCap has launched its first functional dog treat: Shroomies.

The company’s new SuperBites Freeze Dried Raw Cat Treats are formulated with superfoods.

The company’s Bmmune® Nutritional Yeast blend is high in protein and fiber, and delivers key B vitamins and amino acids to dogs and cats.

The new grain-friendly recipe features novel protein sources, ancient grains and proteinated minerals.