The company will showcase live demonstrations of its automated packaging system during the tradeshow in Chicago.

Innovative package designs can help pet food companies stand-out among the shelves, as well as appease consumer trends.

Stacy Schmeiser has joined the company as western regional sales manager.

Ken Williams has joined SOMIC’s team and will serve as the company’s service and after sales manager.

The hiring is part of SOMIC’s plan for further expansion.

The packaging equipment supplier has named Peter Fox as chief executive officer.