Instinct reaches Icon level membership with PSC 05.07.2025 By Sofia Muller The pet food company has reached one of the organization’s highest tiers of membership. Read More
Instinct welcomes new VP of sales 04.23.2025 By Sofia Muller Mike Krahn joined the team from Hershey Salty Snacks, where he was senior director of Walmart and Sam’s Club.Read More
Protecting pets 04.15.2025 By Kimberlie Clyma The threat of animal disease is hitting closer to home with companion animals facing increased risks.Read More
Instinct Pet Food to leverage advance supply chain planning solutions 04.14.2025 By Nicole Kerwin The pet food processor has partnered with Demand Chain AI to optimize its supply chain execution.Read More
Instinct marks Hiperbaric’s 400th HPP system installation 04.02.2025 By Sofia Muller The milestone installation was completed at the raw pet food company’s new Nebraska facility.Read More
Women in the Pet Industry: Meet Jennifer Brickley of Instinct Pet Food 02.05.2025 By Kimberlie Clyma This food safety advocate is working to ensure Instinct’s raw formulations are as safe as human food.Read More
New research: Pairing lactic acid with HPP to improve pathogen inactivation 01.13.2025 By Nicole Kerwin According to new research, lactic acid and high-pressure processing can more effectively inactivate E. coli, Listeria and Salmonella in chicken-based raw pet food formulas. Read More
Responsible revolution 01.07.2025 By Nicole Kerwin Responsible sourcing is proliferating the industry as processors seek to ramp up their sustainability goals. Read More
Pressurized protection: Applying HPP technology to pet food 09.17.2024 By Keith Loria High pressure processing can help processors extend product shelf-life, ensure food safety and preserve nutrients.Read More
Videos: SUPERZOO exhibitors talk fostering connections, sustainability at show 09.01.2024 By Nicole Kerwin Hear what brands took away from this year’s event. Read More