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Home » Topics » Business » Corporate Strategy

Corporate Strategy
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Building brand loyalty means earning trust and being as in-person as social media — and social distancing — allows.

Tried and true strategies for building brand loyalty

01.19.2021
By Scott Wilson
How to engage with consumers effectively, with pandemic-era considerations in mind.
Read More
Petco launches IPO at $18 per share

Petco expects $816.5 million from IPO

01.15.2021
By Jordan Tyler
The pet industry retailer has gone public on the Nasdaq Global Select Market.
Read More
The J.M. Smucker Company's pet brands

Smucker appointing sales teams to specific lanes

12.15.2020
By Keith Nunes
Restructuring combined with better store-level execution, e-commerce seen accelerating growth.
Read More
Nestle shares detailed plan to achieve net zero in operations, value chain

Nestlé investing $3.6 billion to achieve net zero environmental impact by 2050

12.11.2020
By Jordan Tyler
The global CPG company will invest in regenerative agriculture, sustainable ingredient sourcing, reforestation, and several other initiatives to offset its carbon footprint.
Read More
J.M. Smucker sells $220 million premium dog food brand for $50 million

Updated: Smucker's to sell Natural Balance for $50 million, Nexus appoints new brand CEO

12.08.2020
By Jordan Tyler
Nexus Capital Management will acquire the premium pet food brand after several consecutive quarters of underperformance under The J.M. Smucker Company family of brands.
Read More
PetSmart botches refinancing and Chewy split

PetSmart, Chewy split a ‘failed refinancing effort’

11.11.2020
By Jordan Tyler
The retailer’s plans to separate itself from its e-commerce subsidiary is not going quite as planned.
Read More
BC Partners split PetSmart and Chewy into independent entities

PetSmart splits from Chewy

10.28.2020
By Jordan Tyler
The pet industry retailers will part ways, according to BC Partners, the private equity owner of both.
Read More
APPA to host virtual bootcamp for pet industry businesses

APPA to host virtual bootcamp on pet industry business strategies

09.23.2020
By Jordan Tyler
The online conference will take place from Nov. 10 to 12 and feature discussions on business basics, pet industry-specific business lessons, and growth strategies.
Read More
Freshpet marks 33% sales growth in second quarter

Freshpet ‘hitting on all cylinders,’ sales up 33% in Q2

08.05.2020
By Jordan Tyler
Despite disruptions caused by the COVID-19 pandemic, the fresh pet food company has delivered strong growth so far in 2020.
Read More
Smalls collects funding for a grand total of $12 million in Series A

Smalls raises $9 million in capital funding

08.05.2020
By Jordan Tyler
The company has secured $12 million in total Series A funding, which it plans to use to expand its product offerings and its team.
Read More
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