Omnichannel drives opportunities for pet food 07.07.2022 By Nicole Kerwin According to recent data from NielsenIQ, the omnichannel pet category is gaining significant traction.Read More
Pattern reveals the effect of COVID-19 on e-commerce demand 04.19.2022 By Nicole Kerwin The company found demand for pet food and supplies via Amazon has soared since the start of the pandemic.Read More
NielsenIQ unveils trending consumer searches 04.14.2022 By Nicole Kerwin According to the company, the most notable searches include specialty diets, functional ingredients and grain free.Read More
APPA releases generational report on pet ownership, purchasing trends 03.29.2022 By Nicole Kerwin Volume four of APPA’s Generational Report details the behaviors and trends in pet ownership, attitudes and product purchasing.Read More