LIVONIA, MICH. — Pet retailers Pet Supplies Plus (PSP) and Wag N’ Wash are embarking on significant growth in the upcoming year. According to the retailers, the pet industry is set to be worth nearly $275 billion by 2030, providing opportunity for each franchise.

PSP has become the largest pet retail franchise in North America, according to the company, and wrapped up 2023 with 83 franchise agreements. Wag N’ Wash secured 12 agreements during the year, doubling its store count since being acquired by PSP in 2022.

“Reflecting on the year, the key to our success has been building off a strong track record, immense passion of our current franchise owners, emphasizing our recession-resilient business, and leveraging our strong leadership team,” shared Nick Russo, chief development and stores officer of Pet Supplies Plus Group. “Regardless of experience, franchisees can find their perfect match here — whether that's a full-service, large-format store like Pet Supplies Plus or a smaller, service-driven dog specialty store such as Wag N’ Wash.”

According to the retailers, consumer spending in the pet industry has increased more than 51% between 2018 and 2022, offering franchise owners significant opportunity to cash in on the growing market.

Wag N' Wash's flagship store in Ann Arbor

Wag N' Wash's flagship store in Ann Arbor, Mich.

| Source: Pet Supplies Plus

To help fuel growth, various store grand openings took place throughout 2023 with the addition of 62 new locations for PSP and 13 for Wag N’ Wash, one of which was the opening of a flagship store in Michigan.

PSP and Wag N’ Wash’s significant growth has led the retailers to be recognized by as the top pet franchise in Entrepreneur’s Franchise 500®. The brands also earned a ranking on Forbes’ “Best Customer Service” list. According to PSP, these recognitions further its position as an industry leader in both franchising and pet retail.

“We expect 2024 to be another strong year as we remain laser focused on growing the footprint of Pet Supplies Plus while continuing to roll out Wag N’ Wash in new markets,” Russo said. “Interest in the Pet Supplies Plus brand has never been stronger for both new and existing markets. Equally impressive, Wag N’ Wash has been a popular commodity, so we anticipate to sell a record number of stores this year.”

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