KUALA LUMPUR, MALAYSIA — In late June, Malaysia-based private equity firm Creador announced it had acquired a 40% stake in Pet World International, a pet food producer and brand, from COPE Private Equity and Pet World’s founding family. According to COPE, this sets the firm up to exit its investment in Pet World. Financial details of the deal were not disclosed.
Brahmal Vasudevan, founder and chief executive officer of Creador, noted the firm will help fuel Pet World’s M&A activity and aid in its international expansion.
“Pet World’s management team has shown exceptional capabilities by winning in an industry dominated by large multinationals,” Vasudevan said.
Pet World was founded in 2006 and describes itself as “the largest local pet food brand in Malaysia,” according to COPE. The company offers several brands, including ProDiet, ProBalance and Delizios, which span premium and value formulations for both dogs and cats. According to COPE and Creador, Pet World has grown at a 27% CAGR over the last three years, thanks to a solid distribution network and ongoing product innovation.
COPE reported Pet World produces 3,000 tonnes of product per month at its facility in Shah Alam, and has its sights set on expanding those capabilities with the help of Creador. The financing marks Creador’s 50th investment since it was founded in 2011.
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