LONDON — Mars Pet Nutrition has promoted two new personnel within its European team. Helen Warren-Piper has been appointed to global vice president of strategic initiatives and Melodie Nye has been promoted to chief growth officer.

Warren-Piper originally served as Mars Pet Nutrition Europe’s chief growth officer and, prior to that, served as general manager of its UK Pet Nutrition division. According to Mars Pet Nutrition, Warren-Piper is a well-respected leader at the company.

Helen Warren-Piper, global vice president of strategic initiatives at Mars Pet Nutrition Europe.

Helen Warren-Piper, global vice president of strategic initiatives at Mars Pet Nutrition Europe.

| Source: Helen Warren-Piper

In her new role, Warren-Piper will remain based in the United Kingdom and will now report to Mars Pet Nutrition’s Global President Ikdeep Singh. Her new role will build upon on her European experience and will primarily focus on strategic priorities.

“I’d first like to thank Helen — her vision helped us transform our growth organization in Europe,” said Deri Watkins, regional president of Mars Pet Nutrition Europe. “She set up a Digital Marketing Centre of Excellence, which created our first digital-first growth strategy to add value to our brands through innovation, sustainability and purpose.”

Following Warren-Piper’s promotion, Mars Pet Nutrition Europe announced the promotion of Nye.

Melodie Nye, chief growth officer of Mars Pet Nutrition Europe.

Melodie Nye, chief growth officer of Mars Pet Nutrition Europe.

| Source: Melodie Nye

Nye originally joined Mars 10 years ago and most recently served the conglomerate as global innovation leader in Nashville. In joining Mars Pet Nutrition’s European business, Nye will ensure that Mars Pet Nutrition continues to meet European consumers’ demands, directing its PEDIGREE®, WHISKAS®, SHEBA® and CESAR® pet food brands.

“As a manufacturer, ensuring our much-loved brands stay front and center is essential in Europe’s competitive marketplace, so we are thrilled to have Melodie join the team,” Watkins said. “She is a bold, purpose-driven leader committed to ensuring our brands deliver for pet parents. Families’ expectations for what to feed their pets and how they choose to shop is continually evolving so her background in innovation means she truly understands what’s needed as we look ahead to the next few years.”

Read more about personnel changes throughout the industry.