LOS ANGELES — Vital Pet Life recently launched its latest Mobility Daily Joint Supplement product, a functional powder supporting joint health in dogs and cats.
The product is formulated with Vital Pet Life’s proprietary blend of four ingredients: New Zealand green-lipped mussels, krill pristine extract, organic flaxseed and alfalfa protein.
The green-lipped mussel offers Omega 3 fatty acids including EPA and DHA to reduce joint inflammation. It is also a source of glucosamine, chondroitin, zinc and magnesium. Krill pristine extracts promotes collagen formation to increase mobility and flexibility, according to the company.
The organic flaxseed offers fiber and Omega 3 fatty acid alpha-linolenic acid (ALA) for additional anti-inflammatory benefits, and the alfalfa protein contains numerous vitamins and minerals — including calcium, potassium, magnesium, vitamins C, B12 and D — to support nutrient absorption.
"We spent the last three years researching and formulating a clean and potent mobility powder product,” said Donie Yamamoto, founder and chief executive officer of Vital Pet Life. “The blend of Green-Lipped Mussel with Krill Extract is rarely found on the market, especially in combination with Certified Organic Flaxseed and Alfalfa Protein. Together these four sustainably sourced ingredients support joint health while reassuring pet families they can trust and feel confident about what they're giving their pets.”
The brand cited a survey conducted by Kerry, in which 90% of the 330 dog and cat owners surveyed stated it is important to read ingredient labels before purchasing a pet food or treat product. Its new Mobility supplements are formulated without artificial ingredients, preservatives, additives or fillers.
"Across the globe, pet owners are paying closer attention to product labels and are seeking pet food that contains simple, identifiable ingredients that they recognize," says Cynthia Rasmussen, business development manager with Kerry's Food Protection and Preservation business.
Additionally, these Mobility Daily Joint Supplements are packaged in a flexible, recyclable pouch, eco-READY™, with is a high-barrier, all-polyethylene single resin material optimized for recyclability. The package features the How2Recycle label to provide clear-cut recycling instructions to consumers.
Read more about new pet food and treat products.