WASHINGTON — Mars Petcare’s United States division is taking part in a virtual benefit concert featuring Rob Thomas, Gavin DeGraw and Chris Daughtry, in which the company has agreed to match up to $100,000 in donations raised during the fundraiser. Funds will benefit the Humane Society of the United States (HSUS) and Sidewalk Angels Foundation’s efforts to support critical animal industry workers and pet owners impacted by COVID-19.
The virtual benefit concert, dubbed “Rock the House for Animals,” will be streamed live through Facebook, YouTube and Twitch, on Thursday, April 30, starting with a pre-show at 7 p.m. Eastern Time. Live performances broadcast from the homes of Thomas, DeGraw and Daughtry will begin at 8 p.m. Eastern Time.
“This pandemic will not stop us from helping those who need us now more than ever,” Thomas said.
Mars’ donations will be provided to HSUS through its Better Cities for Pets program to assist shelters and pet owners struggling with the financial repercussions of COVID-19. Funding will support HSUS’s programs, including its relief efforts for pets and pet owners, support for veterinary costs and pet food and supplies, as well as the humane society’s network of shelter and rescue organizations nationwide.
“I am excited to work with Rob and Gavin and to support the Humane Society of the United States and Sidewalk Angels Foundation,” Daughtry said. “It is deeply important for us to do what we can during this critical time and help support keeping animals with their families."
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