Show organizers expect roughly 700 new products in this year’s New Product Showcase, including new pet foods and treats.
According to Andy Darmohraj, executive vice president and chief operating officer of the American Pet Products Association (APPA), roughly 700 new products — including pet foods, treats, meal toppers and supplements among other pet care products and accessories — will be featured in this year’s New Product Showcase.
Flip through this slideshow for a sneak peek at some of the new pet nutrition products exhibitors are showcasing at Global Pet Expo 2022.
Primal’s new Cupboard Cuts Freeze-Dried Raw Toppers are shelf-stable, meat-first bowl boosters that add fresh, whole food nutrition and flavor to any balanced meal whether it’s kibble, canned, freeze-dried or a mix of all. These Freeze-Dried Raw Toppers are made from high-quality protein plus fresh certified organic produce for a boost of fresh food nutrition all pets will love.
Suitable for both dogs and cats, Freeze-Dried Toppers can be used to top off a pet’s favorite meal, as a treat or in an interactive toy for enrichment and engagement. Available in beef, chicken, fish, pork and turkey protein varieties.
Northwest Naturals, a leading manufacturer of human-grade raw frozen and freeze-dried diets for both dogs and cats, now offers its freeze-dried raw beef, chicken and turkey dog recipes in new 28oz value-size bags. This more than doubles the original 12oz size and offers convenience for pet owners with larger dogs or multiple dogs. Northwest Naturals manufactures a full line of raw frozen and freeze-dried pet foods as well as single-ingredient treats from its active USDA human food facility.
Earth Animal expanded its Dr. Bob Goldstein’s WISDOM® dog food line with a new catfish diet. The new WISDOM Chesapeake Bay Catfish Recipe is formulated with a non-native, invasive species of catfish threatening the Chesapeake Bay area, also recognized as a “best choice” in sustainable seafood by Seafood Watch. With sustainability top of mind, Earth Animal uses wild-caught, sustainably sourced Chesapeake Bay catfish from supplier NORPEL to help control the spread of this invasive species.
Ultimates offers a variety of grain inclusive and grain-free recipes along with a Sensitive Skin & Stomach line for dogs that struggle with digestive health or troublesome skin and coat issues. Each recipe is made in the company’s USA kitchens and features high-quality proteins and essential vitamins and minerals. There are a variety of recipes specialized for dogs of all ages, breeds, and sizes.
Kennelmaster Foods, Inc. is proud to bring pet owners brand new Doggie Salmon Snacks! They are a light and crunchy single-ingredient treat made with 100% Pure Wild Salmon. These dehydrated treats are rich in vitamins and Omega- 3 to promote healthy skin and coat. Doggie Salmon Snacks are a great guilt free alternative protein source for pets with allergies. Available in a 3 oz. resealable bag!
Mosaic South African Ostrich Jerky is a perfect protein alternative for dogs that suffer from food allergies to common proteins, such as chicken, beef and pork. These sustainably-sourced, exotic treats are infused with South African superfruits, for naturally added health benefits, and are available in three shapes; chips, bites and sausages.
The Honest Kitchen presents the world's first 100% human grade dry food for cats, Whole Food Clusters. Every batch of Clusters is MadeHonest™ with whole food ingredients cold-pressed into bite-sized clusters, roasted and gently dehydrated to preserve taste and nutrition. Crafted with a board-certified veterinary nutritionist, these complete and balanced recipes are packed with thoughtfully-sourced protein as the #1 ingredient, boosted with probiotics to help support digestion, and are suitable for kittens and adult cats.
Available in three protein options: Grain Free Chicken, Grain Free Chicken and Fish, and Grain Free Turkey and Chicken.
A Pup Above is launching a new and improved gently cooked sous-vide line now with nutritious bone broth. Their recipes use 100% human-grade ingredients and have on average 50% more protein than other gently cooked recipes. Stop by booth #258 to learn more.
More consumers than ever are transitioning to plant-based human diets for health and environmentally conscious reasons and now, their dogs can too with Wellness® CORE® Digestive Health Plant-Based Kibble. Specially designed for adult dogs, this highly digestive, meatless kibble is crafted with digestive enzymes, prebiotic fibers, and probiotics to support digestive health. The unique recipe is made with eggs to promote strong immune systems, as well as health benefits pet parents can see, like lustrous coats and healthy skin, for a healthier furry friend — inside and out
Portland Pet Food Company’s new Homestyle Cat Meals are human-grade and sourced and made in the USA. They’re designed to be served as a healthy and nutritious topper or rotational meal. They are perfect for cats with allergies, digestive issues, or food sensitivities since these limited-ingredient recipes are exclusively made with whole foods and contain no additives, preservatives, or fillers.
Instinct® Raw Longevity™ is specifically crafted for a longer, healthy life. That includes customized recipes for puppies, kittens, adults, and adults 7+ to match their nutritional needs at every life stage. Because it’s not just about serving pets the right nutrients, but also about making sure they have the perfect amount to support optimal health at every age. Exclusively sold at neighborhood pet stores, Instinct Raw Longevity is available in a variety of food forms including Frozen Raw Meals, Freeze-Dried Raw Meals, and an innovative 20% Freeze-Dried Raw + Kibble Blend.
Tender & True Pet Nutrition is launching its first cat treat! Tender & True Surf & Turf Recipe features ingredients like Marine Stewardship Council (MSC) wild caught salmon and beef liver. These soft bite sized pieces are high in protein, grain free, and never contain any artificial flavors, colors, or preservatives! For extra enrichment, play a game of hide and seek by hiding morsels in the home for your cat to instinctually find! (Source: Tender & True Pet Nutrition)
Shipping now, Fromm Family Foods’ Diner canned food for dogs are inspired by the 1950’s dining scene. These recipes are formulated to be nutritionally complete and balanced and feature a savory assortment of premium meats and vegetables. Diner Cans are available in pâté, stew and gravy forms with a total of six tasty flavors to choose from.
Fruitables is excited to launch Yogos, a deliciously healthy dog treat featuring real yogurt as the first ingredient. Delivered in a unique roll-up format, Yogos are made with real fruit and available in a variety of smoothie-inspired flavor combinations like Strawberry Banana, Blueberry, and Coconut. Packed with flavor, Yogos are not only tasty, but healthy! Fitting to the Fruitables line, Yogos are free of: corn, wheat, soy protein, and artificial colors and flavors.
To learn more about Fruitables, visit www.fruitablespet.com.
Nutri-Vet Hemp Essentials are formulated for dogs of all ages, combining the health benefits of Hemp Seed with other proven ingredients like Glucosamine for Hip & Joint and Melatonin for Calming. These delicious soft chews are Peanut Butter & Honey flavored, a tasty combination dogs love. To learn more about Nutri-Vet, visit www.nutri-vet.com.
Part of VICTOR’s expanded line of cat formulas, Hi-Pro Plus for cats features high levels of quality protein to provide sustained energy and support muscle development for growing kittens and active cats. This formula also features VICTOR’s Feline VPRO™ Blend – an exclusive mix to support a healthy coat, promote digestive and immune system function, and maintain a healthy weight.
Doggy Delirious® recently unveiled a new visual identity that evokes the idea that dogs deserve a seat at the family's kitchen table.With the tagline “Dogs Want What Humans Want,” the redesign brings the human-grade factor front and center through a new logo, product packaging claims, brand mascot and website. New Doggy Delirious Crunchy Dog Treats in BBQ Maple Bacon and Smokey Turkey & Apple will be on hand at Booth #232.
To see the new Doggy Delirious branding, visit www.doggydelirious.com.
Good supplements can have a profound effect on the health span of pets and Austin and Kat’s scientifically-backed formulas are created to make it easy to help cats and dogs live their very best life to the fullest. The company has thoughtfully and sustainably sourced powerful natural ingredients, including USDA organic mushrooms, for each formulation to promote homeostasis and long-term health. Available in five unique formulas to support cats and dogs. Simply sprinkle on top of your pet's favorite meal for natural, holistic support.
Available for wholesale distribution summer 2022. Austin and Kat will be exhibiting at booth #806.
Canidae recently launched the first-of-its-kind Kibble Refill Station, eco-friendly self-serve system, similar to bulk gravity-feed coffee bean or nuts systems, that eliminates unnecessary plastic waste. By purchasing food through Canidae’s new Kibble Refill Station, pet parents are doing their part to eliminate 50,000 dog food bags that would otherwise end up in landfills each year. Pet parents will be surprised to know that this will actually save them up to 45% on the cost per pound compared to the same food when purchased pre-packaged.
A nationwide rollout of the Kibble Refill Stations is scheduled to hit 100 Petco stores in Summer 2022.
Boss Dog® Probites with Tripe is a brand-new treat you can feel good about giving the canine in your life. It’s freeze-dried, raw and infused with probiotics. The best part? It has over one billion probiotics per ounce. It comes in pork or beef versions, with added tripe. The treats are free from corn, soy and wheat and you can be guaranteed that they will deliver digestive benefits thanks to wholesome ingredients.
Tucker’s 20lb bulk boxes contain (20) 16oz/1lb patties. Each raw frozen patty is individually wrapped and vacuum sealed for safety, freshness, and convenience. Complete and balanced for all life stages and made in Wisconsin. The 20lb box is a big advantage for families with multiple or large breed dogs and finally gives bulk feeders an easier way to safely store frozen product with our vacuum sealed patties.
Dr. Jan Pol, the charismatic and celebrated veterinarian and star of Nat Geo WILD’s #1 hit TV series, “The Incredible Dr. Pol,” will debut his Incredi-Pol Favorites line of dog and cat food and dog treats at Global Pet Expo 2022. These products are 100% nutritionally complete and balanced and expand upon Dr. Pol’s successful line of animal feeds and other new branded wellness and pet care products coming soon! All of the Dr. Pol branded food and treats deliver fantastic results at a price point very appealing to pet owners.
Three new ways to enjoy the Churu flavor they crave. Now in creamy bisque, a rich stew, and a silky broth. These formats feature the delicious combination of real chicken and soup. They are made with 100% natural chicken breast meat and exclude grains, preservatives or artificial colors. The shredded chicken flakes in a rich and creamy Churu-flavored base offer a high moisture treat, low in calories, that cats need to support optimal health.
Digestive and microbiome health is one of the top issues for cat owners which is why JAC Pet Nutrition is introducing a new FUNCTIONAL cat food topper in three flavors, Salmon, Chicken and Shrimp. Crumbles are high in protein, with added taurine, plus powerful postbiotics for maximum digestive and microbiome health. They also include mega Omegas 3-6-9 that help support immunity, joints, vitality, heart, and skin and coat. Stop by the JAC Nutrition booth #1011 to learn more about the power of postbiotics.
To support dog health and wellbeing, Outward Hound has expanded upon its Wholesome Pride line of dog treats with Functionals Jerky Bites. The bites are available in five varieties: Calming, Immune, Skin & Coat, Digestive and Hip & Joint. All the treats are formulated with protein and all natural ingredients and contain no fillers or preservatives.
Pure Cravings individually tests every tuna and salmon, and every catch of sardines and mackerel to a strict mercury limit. The sushi-grade fish are hand packed and cooked only once to preserve important Omega-3s. Additionally, the fish are 100% traceable and sustainably wild caught. Every can of Pure Cravings is grain and gluten-free and contains non-GMO ingredients. Pure Cravings is available in six varieties including: Tuna Cutlets in Gravy, Salmon Cutlets in Gravy, Sardine Cutlets in Gravy, Mackerel Cutlets in Gravy, Tuna & Salmon Cutlets in Gravy and Sardine & Mackerel Cutlets in Gravy.
Formulated with veterinarian expertise, Green Gruff’s new supplements aim to support common ailments in dogs. Using sustainable cricket protein, the supplements are available in Ease for joint and hip support, Relax for calming anxiety, Soothe for healthy skin and coat and Detox for a boost of immunity. The Ease, Relax and Soothe varieties contain CBD. The supplements are also certified sustainable by the Pet Sustainability Coalition.
Find Green Gruff at booth #746.
Charlee Bear is excited to add three new flavors to its Grain Free Crunch Line: Peanut Butter & Banana, Beef, Carrots & Sweet Potatoes and Bacon, Cheese & Apple. The brand will also introduce Bacon & Eggs and Beef Liver & Cheddar flavors to its Original Crunch Line. Featuring less than 3 calories per treat and an irresistible crunch that dogs simply love, they’re sized right for treating or training. Plus, they’re Pocket Perfect®, which means you can keep a handful in your pocket without crumbling, leaving smells or stains.
Charlee Bear will be exhibiting at booth #217.
Frankly Pet, manufacturers of a complete line of beef collagen chews for dogs made from 100% USA raised and sourced cattle, has introduced a new Cheddar Cheeze flavor into their line of Beefy Puffs. These tasty snacks, which provide a natural source of glucosamine and chondroitin, are perfect for dogs who love to crunch. Beefy Puffs are high in collagen, a highly digestible ingredient known to promote healthy skin, coat, joints, nails, and teeth. These light and crispy snacks are made from cattle that are born and raised in the USA. Plus, they’re wheat, sugar, preservative, and GMO free.
Frankly Pet will be exhibiting at booth #5926.
Rover's Wellness Broad Spectrum Hemp Oil is made in the USA from certified organically grown hemp and is THC free. The true broad spectrum hemp oil is rich in naturally-occurring CBD and all other beneficial cannabinoids and terpenes, which work synergistically together to create the "entourage effect". The oils provide a variety of benefits, such as easing joint stiffness, supporting a healthy inflammatory response and promoting a calming effect for pets. Rover's Wellness oils have earned the NASC Quality Seal and are tested before and after production. Available in Rover's Canine dogs, Whisker's Feline for cats and Champion's Equine for horses.
Rover’s Wellness will be exhibiting at booth #273.
Boréal Functional Cat food is a fresh meat formula – with protein, fat and fiber levels all designed for optimal growth for indoor cats or for senior and less active cats. The company has added cranberry extract to lower urine pH and help urinary tract concerns, and miscanthus fiber to help with hairballs as well reduce dental tartar. Additionally, extra omega oils are included for bone and brain development as well Boréal’s special mineral package from Zinpro Performance Minerals, which has been shown to improve metabolism and support skin and coat.
Caru Pet Food’s new Balanced Omega Blend Stews and two Enriched Omega 3 Bone Broths are infused with Marine Microalgae Oil to deliver Omega 3 fatty acids. The Balanced Omega Blend Turkey with Lamb Stew for dogs and the Balanced Omega Blend Chicken & Crab Stew for cats include added vitamins, minerals and taurine and are complete-and-balanced meals for all life stages. The Enriched Omega 3 bone broths are for both cats and dogs and come in two formulas: Grass-Fed Beef and Free-Range Chicken.
New ORIJEN Amazing Grains™ formulas by Champion Petfoods include the brand’s highest concentration of premium fresh or raw animal ingredients at 90% for each recipe. These diets are formulated with a grain blend of quinoa, millet, chia, oat groats and whole oats to support digestive health in dogs. The line will officially launch in May and will include five formulas: Original, Regional Red, Six Fish, Puppy, and Puppy Large for young large-breed dogs.
Halo Elevate, a new super-premium, natural pet food line from Better Choice Company includes 39 SKUs of dry and wet food for dogs of all ages and breeds. Formulated by veterinary and nutrition experts, a variety of recipes are available including grain-free and healthy grain choices, as well as chicken, red meat, salmon and lamb options. Halo Elevate recipes do not include corn, wheat, soy, lentils or peas.
Hill’s Science Diet Adult Perfect Digestion Chicken, Barley & Whole Oats Recipe Dry Cat Food is specially formulated with an ActivBiome+ Technology – an ingredient blend of prebiotics whole grain oats and pumpkin that helps cats feel their best by supporting their unique gut microbiome for healthy digestion and balanced nutrition.
Natural Balance is expanding its established vegetarian dry dog food offerings to now include a wet diet. The company’s vegetarian kibble for dogs was first launched in 2003 and, given recent trends toward plant-based pet nutrition, the company is now extending this plant-powered formulation in a canned, wet format. This new wet product is introduced alongside a full-scale rebranding for Natural Balance. The mountain scene featured on the old package designs is now featured in the new Natural Balance logo, and package designs have been updated to reflect a full-scale brand refresh. This includes callouts on the front panel to indicate exotic proteins under its Reserve line, small breed nutrition, and an extension of its plant-powered diets to include the words “vegan friendly.”
Nulo’s new line of dog supplements features five “solution-focused formulations” addressing key areas of canine health and wellness. The line includes four functional supplements — Probiotic Chews, Calming Chews, Immune Chews and Mobility Chews — and one superfood chew recipe with Omega fatty acids targeting skin and coat health. Each supplement was developed in collaboration with veterinary professionals, animal nutritionists and companion animal dermatologists, according to Nulo.
Open Farm’s new dog supplement line Pure & Purposeful features five veterinarian-formulated options with 100% traceable ingredients. Three of the five formulas are plant powered. The soft chew supplement line includes Hip & Joint, Skin & Coat, Calming Chews, Probiotic Chews and Immune Chews. The company also introduced a new line of sustainable dog food dubbed Kind Earth. The Kind Earth line includes two formulas: a Plant Recipe and an Insect Recipe.
Petcurean expanded its solutions-orientated line to include two functional categories through four new formulas. The line will now feature GO! DIGESTION + GUT HEALTH and GO! WEIGHT MANAGEMENT + JOINT CARE, with each category including a dry kibble formula for cats and dogs. GO! DIGESTION + GUT HEALTH is available in a Salmon Recipe with Ancient Grains and GO! WEIGHT MANAGEMENT + JOINT CARE is available in a Grain-Free Chicken Recipe.
Purina Pro Plan’s new Calm & Balanced dog foods are designed specifically to support calm behavior. Ingredients include EPA and DHA from fish oil and glucosamine to support a calm demeanor and cognitive health. The dog food is also formulated with live probiotics, antioxidants, chicken, and contains no artificial colors or flavors.
Wellness Pet Company will be expanding its line of Bowl Boosters meal toppers into the fresh category this spring. The new fresh products are complete and balanced but designed and marketed to complement a regular diet as a meal topper, offering pet parents versatility. The Wellness Bowl Boosters Freshly line will feature four formulas to “supercharge” a dog’s kibble: Chicken & Butternut Squash, Beef & Carrots and Turkey & Sweet Potatoes for adult dogs, and a Turkey & Rice Recipe for puppies.
Many on the list tout functional formulations to address key need states among dogs and cats.
Supporting mobility, anxiety relief, gut health, skin and coat health, and other in-demand need states.