FRANKLIN, TENN. — The IAMS™ brand, part of Mars Petcare, announced its launch of the PETconnect by IAMS™ service on Aug. 30. The free, digital service will help provide pet parents with general advice on their pet’s nutritional and wellness needs by connecting them with a licensed veterinary technician or nutrition advisor.

“Having a pet is one of life’s greatest joys, but when our pets are not at their best, it can be incredibly stressful for pet parents to navigate the internet for the best advice and information on how to help keep their pets happy and healthy,” said Jean-Paul Jansen, senior vice president of marketing for Mars Petcare North America. “Through IAMS PETconnect, our IAMS brand is providing pet parents with a free, easily accessible service, further solidifying our ambition to keep pets healthy for life.”

Pet owners can visit and click the PETconnect chat bubble to be connected with a licensed veterinary technician or nutrition advisor. After answering some questions about their pet, pet parents will then be sent to a live chat through which experts will provide advice and insights. Users can also ask questions, including those about their pet’s dietary needs.

According to IAMS, PETconnect will provide pet parents with peace of mind whenever they need pet care and wellness advice.

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