WASHINGTON — The Pet Food Institute (PFI) debuted a new sustainability initiative in conjunction with Earth Day on April 20. The initiative includes a new webpage, sustainability statement and pillars of emphasis on the environment.

“The new sustainability statement encompasses PFI members’ values regarding sustainability,” said Dana Brooks, president and chief executive officer, PFI. “US pet food makers are committed to a safe and clean environment in which people and pets can live healthy lives. PFI members recognize their role in supporting three essential pillars of sustainability: our planet, our people and pets and our economy.”

As part of the initiative, PFI will showcase its members’ sustainability activities, called Sustainability Spotlights, on its website and social media. The Sustainability Spotlights will focus on the three pillars: planet, people and pets, and the economy.

“Our members are already making a difference by increasing recycled content in packaging, responsibly sourcing ingredients, funding research to improve pet health, donating pet food, and actively engaging in community activities,” Brooks added. “They are committed to proactively seeking new ways to support our planet, people and pets and the economy.”

Read more about sustainability efforts in the pet food and treat industry.