STOCKHOLM — Voff Premium Pet Food appointed Anders Kristiansen to chief executive officer on March 1. Kristiansen succeeds Mårten Bernow, who served as the company’s CEO since 2019.

Kristiansen has extensive experience in leading large consumer goods companies and international startups. Prior to joining Voff, he served as CEO of Esprit, New Look, Bestseller Fashion Group, Staples and Lyreco. He has also held leadership positions at Hofmann and Orkla.

“We believe that Anders’ background and experience as a senior executive within several international consumer goods companies makes him highly qualified to take over as CEO of Voff in this next phase of the company’s journey,” said Asbjørn Hyldgaard, chairman of Voff and partner at Axcel, parent company of Voff. “The board welcomes Anders Kristiansen and expects that Voff will continue to thrive in its expansion journey under his leadership.

“I want to thank Mårten for his hard work and devotion to Voff during recent years, and I wish him all the best with the next steps in his career,” he added.

At Voff, Kristiansen will lead the company’s growth strategy as it seeks to become a leader in the European market.

“In just a short time, Voff has undertaken an impressive journey and built up a strong platform for consolidating the European premium natural pet food segment,” Kristiansen said. “Voff consists of very strong brands, offering raw pet food, treats, chews and supplements through multiple channels, both online and offline, with significant growth potential. Leveraging my previous experience, I am very much looking forward to joining the team and expanding the business through both organic growth and acquiring leading brands, to establish the company as the leading consolidator in the European natural pet food market.”

Read more about personnel changes throughout the industry.