ALEXANDRIA, VA. — The Pet Advocacy Network announced May 24 that Alison Stern has been appointed director of membership. Stern will develop and implement strategies to grow the network’s membership, engagement and retention programs.

“As a lifelong animal lover, I am thrilled to join the Pet Advocacy Network team,” Stern said. “I’m looking forward to putting my data-analysis skills to work to assess current and historical membership information and develop and implement dynamic and relevant recruitment and retention strategies.”  

Prior to joining Pet Advocacy Network, Stern served as manager of membership and administration for the Interlocking Concrete Pavement Institute (ICPI), in which she directed the member service program and developed and implemented new programs to recruit and maintain members for ICPI. Before ICPI, Stern worked for the Society of Industrial and Office Realtors (SIOR), managing the society’s database and membership services.  

“Alison’s background, which includes spearheading successful member engagement initiatives and supporting record-setting recruitment and retention programs for a national trade association, makes her a valuable addition to our organization,” said Gwyn Donohue, vice president of communications and membership at Pet Advocacy Network. “Her expertise will be essential as we design strategies to attract new members from throughout the pet care sector.”

At her new role with Pet Advocacy Network, Stern will be responsible for the network’s membership processes, as well as managing all aspects of membership by improving its database and reporting inefficiencies.

“We are excited to work with Alison to grow our membership base, and ultimately advance our impact by engaging more of the responsible pet care community to advocate with us on behalf of pet well-being, responsible pet ownership and the value of the human-animal bond,” said Mike Bober, president and chief executive officer of Pet Advocacy Network.

Read more about personnel changes throughout the industry.