The new wet treat line includes three functional, limited-ingredient recipes.

Additions include dehydrated, wet and kibble alternative diets, as well as treats, toppers and a hydration supplement.

The new single-ingredient treats are sourced and manufactured in North America.

The cultured meat pet nutrition company also redesigned its packaging and renamed its dog and cat supplements to best appeal to modern pet owner preferences.

This human-grade manufacturer has come a long way, extending its human-grade philosophy to cats and anticipating growth.

The top new product trends seen at this year’s pet industry trade show.