Roughly 78% of pet owners surveyed said they are willing to increase their spending on pet food and treat products this year.

A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.

According to MarketWatch’s latest report, the older generation is spending more on their furry companions compared to the younger generation.

Pete Scott and Anne Ferrante of APPA discuss trends in pet ownership and spending, and what they mean for the pet food industry’s future.

This 50/50 split is expected to change how pet owners shop, and where.

What are consumers willing to spend more on, and how has the economy impacted pet spending?

The report examines pet care product availability, discounts and brands’ share of search.

According to Pet Advocacy Network’s latest study, the industry contributed $260.5 billion to the economy in 2021.

US pet industry sales continue on an upward trajectory, with lofty predictions for the future.

Sentiments for the US economy and pet spending continue to shift among US pet owners.