New products to watch from Global Pet Expo 2021
Companies share their latest and greatest pet products at this year's virtual Global Pet Expo, including several new and on-trend pet foods, treats and supplements.
Spotlight on Global Pet Expo 2021
Like all of us, organizers of the annual Global Pet Expo trade show are embracing — or being forced to embrace — change amid the COVID-19 pandemic. Despite this year’s virtual format, pet companies rolled out the red carpet, albeit virtually, for a wide range of new and exciting pet food, treat and supplement products.
Click through this slideshow to read about some of these new products in the spotlight throughout the virtual trade show.
Beyond Organic
Beyond Organic from Nestlé Purina PetCare is a line of USDA-certified organic dog and cat food that features organic, free-range chicken, raised with no antibiotics, as the first ingredient. The chickens are raised only on organic feed and have access to the outdoors to roam and forage. Beyond Organic is committed to using responsibly sourced ingredients. Our farmers are dedicated to protecting natural resources and biodiversity when growing our organic ingredients that are naturally rich in antioxidants, minerals and vitamins that your pet needs for a healthy life. Beyond Organic dog and cat food is available in both wet and dry food varieties.
Fancy Feast Petites
Nestlé Purina PetCare's Fancy Feast Petites are carefully crafted recipes cats love. Each formula contains carefully selected ingredients and culinary craftsmanship right down to the smallest detail. New Fancy Feast Petites are single serve entrees in trays that break into two perfectly-sized compartments, meaning no mess and no leftovers to make cleanup easy. Fancy Feast Petites are crafted without artificial colors or preservatives and are 100% complete and balances nutrition for adult cats. The two 1.4oz. servings are available at retailers nationwide.
Beneful Protein Rich
Calling all active, meat loving dogs! The new Beneful Protein Rich dry dog food recipe from Nestlé Purina PetCare is the ultimate twofer, made with delicious, natural lamb and venison and nutrition-packed with 31 grams of protein per cup. To top it all off, Beneful has included accents of sweet potatoes and beets. There are no artificial flavors or preservatives, only natural ingredients with added vitamins, minerals, & nutrients. It’s a flavorful recipe dogs will love.
Wellness CORE® Bowl Boosters
Wellness CORE Bowl Boosters functional toppers are crafted by Wellness Natural Pet Foods’ team of experts including animal nutritionists to deliver guaranteed nutrients, protein and crave-worthy flavor that support a lifetime of wellbeing. Ready-to-serve in less than a minute, the new functional toppers deliver health benefits you will see and your dog will feel.
Available in four recipes: Digestive Health, Heart Health, Joint Health, Skin & Coat Health.
Wellness Complete Health® Variety Packs
Wellness Complete Health Variety Packs deliver the convenience cat parents seek when purchasing multiple cans of wet food with the variety and flavor cats crave! Each top-selling wet recipe is feline approved and provides a healthy source of nutrition and hydration without grains, carrageenan, artificial colors, flavors or preservatives.
Available in three varieties: Chicken & Turkey Pâté Favorites (Chicken Entrée, Turkey Dinner and Turkey & Salmon Entrée), Seafood Pâté Favorites (Chicken & Lobster Dinner, Chicken & Herring Dinner and Turkey & Salmon Entrée), and Chicken & Turkey Lovers (Gravies Chicken Entrée, Minced Chicken Dinner and Minced Turkey Entrée).
Wellness CORE® Digestive Health
Wellness CORE Digestive Health recipes for dogs and cats are crafted with prebiotic fibers and probiotics to promote wellbeing from the inside out. Available in kibble and paté variations, recipes are highly digestible, support a healthy microbiome and immunity, promote lustrous coat and healthy skin and encourage vitality for optimal energy, helping pets achieve whole-body health.
Available in two variations: Probiotic-Coated Kibble Recipes Wholesome Grains, Paté
BLUE Tastefuls
BLUE Tastefuls™ is a new portfolio of wet cat food from Blue Buffalo specially crafted to entice even the finickiest felines while delivering high-quality nutrition through natural ingredients. Replacing BLUE’s Healthy Gourmet offering, BLUE Tastefuls™ is better tasting and healthy as ever and sets a new standard for wet cat food. Tastefuls solves cat parents’ mealtime angst with irresistible cuts like silky smooth paté, flaked entrées and tender morsels, all with real meat as the first ingredient and made with the finest natural ingredients plus vitamins, minerals and other nutrients.
ORIJEN Premium Wet Dog Food
New ORIJEN Premium Wet Dog Food is the ultimate in Biologically Appropriate dog nutrition. It’s a delectable stew packed with 95%* quality animal ingredients in WholePrey ratios, including meat or poultry, as well as organs and bone for essential vitamins, minerals, and amino acids. Dogs will love the large shreds of real meat and poultry and pet parents will appreciate that each complete and balanced recipe includes minimal supplementation.
Available in six different recipes, including Original, Chicken, Beef, Regional Red, Tundra and Puppy Paté, new ORIJEN Premium Wet Dog Food is what dogs have been waiting for.
*Approximate values and excludes water for processing
ACANA Premium Chunks Wet Dog Food
ACANA Premium Chunks Wet Dog Food is crafted with 85%* premium animal ingredients including meat, poultry, or fish chunks, and is balanced with 15%† visible fruits and vegetables. Served in a delicious, savory bone broth to feed as a fully balanced, standalone meal or paired with ACANA dry dog food as a delicious topper, it is rich in moisture and features a satisfying texture dogs love.
Available in six different recipes, including Puppy Paté, Poultry, Beef, Lamb, Pork, and Duck, new ACANA Premium Chunks Wet Dog Food is sure to satisfy and delight.
*Approximate values and excludes water for processing
†Also includes added natural preservatives, stabilizers and other nutrients
ACANA Wholesome Grains
Crafted with the best grains on earth*, ACANA Wholesome Grains has a new look and two new recipes that GO BEYOND THE 1ST INGREDIENT™. It features 60-65% premium animal ingredients balanced with wholesome and fiber-rich oats, sorghum, and millet, and absolutely no gluten, potato, or legume products added in our kitchen. Included in every recipe of Wholesome Grains is a heart-healthy vitamin pack that supports heart function with a blend of B and E vitamins, taurine, and choline, and comes in 7 different recipes to satisfy every dog.
*Sorghum, millet and oats are higher in fiber, protein, vitamins and minerals when compared to wheat and rice
ACANA® Rescue Care
ACANA® Rescue Care for Adopted Dogs is a nourishing kibble that goes beyond the first ingredient to help support a shelter dog’s transition from the adoption environment to their forever home. ACANA Rescue Care for Adopted Dogs comes in two high quality recipes that include fresh or raw animal ingredients balanced with grains, fruit, vegetables & botanicals.
Vital Cat® Freeze-Dried Pork Mini Nibs
Vital Essentials® has added pork to their Vital Cat freeze-dried raw line, offering an alternative protein source for cats with sensitive stomachs and food sensitivities. The new pork cat food comes in Mini Nibs and Dinner Patties, joining several other limited ingredient options for cats. Pork is an excellent source of essential amino acids and taurine, needed by carnivores like the cat.
The food is grain free, gluten free and free of wheat, corn or soy. Vital Cat is 100% USA made with only real meat, freeze-dried to maintain freshness and lock in the exotic flavor cats go wild for.
Wag More Bark Less MEAT CRAVERS Oven Baked Biscuits
The all-new Cloud Star® Wag More Bark Less® MEAT CRAVERS™ Oven Baked Biscuits bring the popularity of meaty jerky treats to the crunchy biscuit lover! Made for those dogs that crave meat but love a good crunch, these biscuits are bursting with protein, with real chicken and bits of chicken jerky in every bite. Get that tail wagging and elevate the crunchy biscuit set with the best of both treat worlds, made with simple ingredients, minimally processed and oven-baked in the USA.
Dogswell Nutrisca Functional Food for Dogs
Dogswell Nutrisca Functional Dry Dog Food is a new range of USA-manufactured, GMO-free food with high protein and supplemental benefits in top-performing functions. The Nutrisca line includes four recipes: two Hip & Joint formulas, one Digestive Health and one Skin & Coat.
The Hip & Joint formulas include chicken with chickpeas and chicken with oats, both with 30% protein from real chicken, and added glucosamine and chondroitin for joint support. The Digestive Health formula features lamb, brown rice and egg, with 30% protein from real lamb protein and easily digestible egg ingredients. The formula is fortified with prebiotics and fiber sources, such as pumpkin, to support digestion. The Skin & Coat formula includes trout and sweet potato. Fish and flaxseed ingredients provide Omega 3 and 6 fatty acids, and the recipe includes added biotin and zinc for shiny coats and healthy skin.
Canidae CA
In February, Canidae launched a new line of dog foods offering varying protein levels and formulations based on dogs’ activity levels and lifestyles. The line includes six formulas, all of which feature the brand’s HealthPLUS Solutions® proprietary blend of vitamins, minerals, probiotics and antioxidants. There are two diets that fall into each protein level category, each with a different primary protein.
The CA-20 formulas are designed for less active dogs and include at least 24 grams of beef and chicken protein per cup. The CA-30 diets are intended for moderately active dogs and offer at least 36 grams of protein per cup. Canidae’s CA-40 dog diets are formulated for very active dogs, offering at least 41 grams of protein per cup.
Each formula also includes wholesome grains, such as oatmeal, barley, whole grain sorghum and millet, and features real-meat animal protein as the first ingredient on the label.
EVx Restricted Diet Dinners for Cats
This line by Evanger’s Pet Food Company was specifically formulated to focus on cats' most common health issues, such as weight management, aging, joint issues, kidney disease, renal failure, pancreatitis issues, urinary tract health and digestive disorders while still offering an affordable price point for cat-parents seeking solutions. This 100% Made in the USA line lends itself nicely to making the decision easier for cat parents, while delivering optimum nutrition to cats. All EVx Restricted Diet Dinners include Alltech NVGEN for “feeding the gastrointestinal tract for healthy aging.”
Formulas include a Bland Diet, with chicken and sweet potato; Urinary Tract, with boneless beef chunks in gravy, cranberries and taurine; Weight Management, with chicken, salmon and sweet potato; Low Phosphorus, with boneless chicken in broth and low in calcium, magnesium, ash, starch, fiber and carbs; and Senior & Joint Health, with salmon, taurine, L-Carnitine, glucosamine and chondroitin.
Boss Dog Raw Frozen BOSS PATTIES™ and BOSS NUGGS™
Boss Dog® Brand is pleased to announce a new Raw Frozen Complete and Balanced Meal available in BOSS PATTIES™ and BOSS NUGGS™. It’s available in chicken, beef and fish offerings with the first ingredient always being real protein. These products are infused with probiotics and essential vitamins and nutrients to deliver the support dogs need. This launch expands the already wide portfolio of Boss Dog® Brand products.
Boss Cat Raw Frozen Entrées
Boss Dog Brand believes the foundation for a cat's diet should resemble one akin to the wild. Boss Cat® Frozen Raw Entrées for cats offers pets a wholesome and delicious way to benefit from and maintain optimal health. The enticing entrées come in chicken and turkey protein offerings packed with DHA, taurine and probiotics at levels that are proven to improve digestive function and immune system support.
Farm Stand Collection
Lord Jameson has released its two latest products as part of its new Farm Stand Collection. The collection, inspired by local farmers markets, includes Apple Pops and Carrot Pops, each formulated with fresh fruits and vegetables and without gluten, corn, soy, dairy, artificial ingredients or GMOs. The treats are 100% organic and vegan. Each treat is rolled in shredded organic coconut to boost palatability and superfood nutrition, just like all other Lord Jameson dog treats. For these treats, however, the coconut shreds are “party colored” for a festive treating experience.
Bison Jerky Treats and Wild Hare Jerky Treats
Tender & True’s newest jerky treats are here! Featuring wild-caught hare from Argentina, the Wild Hare Recipe is a perfect single source protein treat that dogs love. The second newest recipe, Bison Recipe, is certified by the National Bison Association. Producers must adhere to standards for husbandry, environmental stewardship, and overall protection of the species. Both these jerky treats have a high meat inclusion, soft and chewy texture, and are grain free. As always, Tender & True Pet Nutrition has focused on bringing premium products to the market that are innovative and responsibly sourced.
Meowijuana®'s Crunchie Munchie™ Cat Treats
These two new treat formulas are carefully crafted and complement Meowijuana’s current best sellers – chicken and salmon. New flavors include Chicken and Herb and Seafood Medley, each with a catnip-flavored center. So satisfying, cats will have to fight the urge to go back for more after falling in love with this one of a kind edible. Known as the purrfect bite, Meowijuana's Crunchie Munchie cat treats are made with a unique crunchy flavored outer shell and softer catnip and valerian root center.
Available in 3-oz bags and only 1.8 calories per treat. They are formulated without soy, wheat or animal byproducts.
OrgaNOMics® Turkey, Duck, & Chicken Dinner
This OrgaNOMics® is a high protein, balanced diet for dogs. Free from gluten, GMO, preservatives and fillers, a trio of proteins are combined with organic peas and carrots to make it a pet’s favorite meal.
Deli-Licious® Deli Style Dog Treats
These deli-style dog treats from LOVING PETS are meaty, delicious and made in the United States, available in classic New York deli flavors like pastrami, roast beef with cheddar and corned beef. Crafted with care in small batches, these treats are made using beef as the main ingredient. Each treat comes in one of three distinct shapes. The soft chew format makes these treats good for dogs of all ages. Formulations are free from wheat, corn, soy and artificial ingredients.
OlviPet® Heatlhy Bites
OlviPet is a line of delicious dog treats and chews containing simple ingredients, such as extra virgin olive oil. Inspired by the world-renowned Mediterranean Diet, these treats pack a healthy punch and provide valuable benefits such as healthy skin and coat, immune health and brain health support. The brand currently offers three products: Healthy Bites Soft Dog Treats, Healthy Bites Crunchy Dog Treats, and DentaBars dental treats for small, medium and large dogs.
OlviPet® DentaBars
OlviPet DentaBars are fortified with extra virgin olive oil, chia seeds and pumpkin seeds for a beneficial treat that is high in omega 3 and omega 6 fatty acids. They are available in three sizes — for small, medium and large breeds — and are an optimal shape and texture for promoting fresh breath and clean teeth. All OlviPet treats, including these DentaBars, are cold-pressed at a low temperature for a short period of time to preserve flavor, aroma and nutritional value of the ingredients.
Bocce’s Bakery Dailies
Bocce’s Bakery introduced a new line of all-natural dog treats offering functional benefits in five key health areas. The functional treats, Bocce’s Bakery Dailies, are intended for daily supplementation to support dental health, skin and coat health, immune system health, digestion and “sweet dreams.” The treats are soft and chewy.
Soft Chewables Intro Packs
Treatibles intro packs are a cost-friendly option for pet parents introducing a CBD product to their pets and a wonderful tool for retailers. Each bag contains several days’ worth of product so pet parents can witness the benefits and find the perfect dose for their dog or cat. The line-up includes Soft Chewables for Cats (chicken liver flavor) with 1.5 mg CBD per chewable (20 count) and two Soft Chewables options for dogs: beef liver flavor and Tater Tot’s sweet potato, both with 3 mg CBD per chewable (12 count). Perfect for on the go!
Oil Droppers with Peanut Butter Flavor
Extra strength Organic Full Spectrum Hemp CBD Oil with an irresistible peanut butter flavor in two potencies: 500 mg CBD for dogs under 100 pounds (4.2 mg CBD per .25 ml.) and 1000 mg CBD for dogs over 100 pounds (8.4 mg CBD per .25 ml.). Perfect for picky pets and those needing a higher dose to experience desired results. These newest offerings from Treatibles feature a special hemp CBD oil that is extracted using a deep cryogenic process that protects the cannabinoids and other natural compounds resulting in a pure, superior-grade oil, free of pathogens and contaminants.
Smartmouth® by The Missing Link® Daily Dental Chews
Smartmouth daily dental chews for dogs are a multifunctional textured chew that cleans teeth and delivers daily health benefits. The unique ridges help fight plaque and tartar buildup and the textured grooves help deep clean teeth for fresh breath. The balanced omegas promote healthy skin and shiny coat, while the glucosamine helps support mobility and hip and joint health. They are available in three sizes for adult dogs – for large and extra large breeds, small and medium breeds, and petite and extra small breeds.
ProDen PlaqueOff® Peanut Butter & Banana Mini Dental Bones
Swedencare has introduced a new flavor of its ProDen PlaqueOff dental treats for dogs. The Peanut Butter & Banana formula follows the brand’s all-natural approach to dental care, including its proprietary PlaqueOff System, which includes a tasteless and environmentally sustainable powdered kelp ingredient that promotes oral health. The formula is also grain-, gluten- and soy-free, and manufactured in the United States. This new flavor complements the company’s existing Mini Dental Bone flavors, which include Vegetable Fusion and Blueberry.
Peppered Bacon Edibites
Pet Releaf has expanded its line of hemp CBD-infused supplements for dogs, Edibites, to include a Peppered Bacon flavor. Aside from an enticing bacon flavor and full-spectrum hemp, Pet Releaf’s new Peppered Bacon Edibites deliver antioxidants through black pepper to support healthy inflammatory responses. Other benefits of black pepper, which comes from a plant compound in the ingredient called piperine, include support for brain function and normal blood sugar levels.
JAC Pet Nutrition
JAC Pet Nutrition, a recent entrant to the North American pet treat market, plans to launch three new product lines during Global Pet Expo this year. New products include dehydrated and freeze-dried raw dog treats, as well as dehydrated superfood meal toppers for dogs and cats. All formulations by JAC Pet Nutrition are intended to be nutritional and functional, with a fresh-meat and small-batch approach.
All ingredients used in JAC Pet Nutrition’s Dehydrated SUPERFOOD Dog Treats with Benefits, Freeze Dried Raw Meatball Dog Treats, and Dehydrated SUPERFOOD Dog and Cat Food Topper and Gravy Mix are ethically and sustainably sourced in the United States and Canada, according to the company, except for its turmeric ingredients, which are imported from India.
New-and-Improved Creamy Dog Treats
West Paw has introduced new-and-improved packaging for its line of Creamy Dog Treats, first launched in June 2020. The limited-ingredient treats, available in two formulas, are now offered in 5-oz easy, mess-free squeezable pouches. The products can be served alone as a treat, on top of kibble, or used to fill a West Paw treat toy. The Beef Liver & Pumpkin formula includes US-sourced beef liver, pumpkin and cinnamon in beef bone broth. The Peanut Butter and banana formula includes freshly ground peanut butter and globally sourced bananas, and is free from xylitol.
Golden Years Senior Specific Supplements
VetriScience's line of supplements specifically formulated to address the health needs of senior and aging dogs.
Golden Years Strength & Stability is formulated for senior dogs dealing with mobility issues due to occasional discomfort, tenderness or soreness. Golden Years Calm & Confident is formulated for senior dogs to help manage age-related behavioral issues such as confusion, disorientation, and increased anxiousness. VetriScience's first-ever eye health supplement, Golden Years Clear & Bright, features powerful antioxidants to support eye health and vision in senior dogs who may be dealing with cloudy eyes, squinting or discharge. Golden Years Energize & Thrive is a comprehensive multivitamin with over 25 veterinarian-recommended nutrients to satisfy the nutritional needs of senior dogs.
Composure Long Lasting
This calming supplement for dogs has been clinically shown to last up to eight hours. Composure Long Lasting provides all-day calming support for dogs suffering from separation anxiety. The bite size chew supplement is also recommended for dogs stressed by traveling, boarding, holidays, severe weather, or routine changes. Composure Long Lasting features four effective ingredients, including the Ashwagandha herb extract, that work together to provide extended calming and relaxation support without changing a dogs personality or causing drowsiness.
Busy Butter™
Pet Naturals Busy Butter™ combines organic peanut butter with four effective ingredients to promote calm behavior in anxious or stressed dogs. With a squeezable and reclosable pouch, no-mess Busy Butter™ can be added to a fillable toy to keep playtime going at home or on the road. Busy Butter is made without added sugar, salt, or artificial ingredients, and is suitable to give an extra serving or two when needed.
Heartibles™
Heartibles™ heart healthy dog treats feature the amino acid taurine and omega-3 fatty acids to support a dog’s heart health and help boost its energy levels. Made without chickpeas, lentils and other legumes, Heartibles are great for specialty diets such as grain-free and raw. Heartibles bite-size treats are available in four irresistible flavors - salmon, peanut butter, cheese and chicken.
Impawsibly Good™ Treats
Impawsibly Good™ Treats are plant-based dog treats that combine vegetarian protein sources with savory flavors pups love. These bite-sized chew treats feature four meatless protein sources - quinoa, chia, brewer’s yeast and oats - that are good for pups and the planet. Available in meat-free chicken, beef, and pepperoni flavors. Pet Product News recently called Pet Naturals a "pioneer" among brands creating food and treats with alternative proteins.
Table Scraps™
Phelps Pet Products has entered an innovative new licensing agreement with The Walt Disney Company to launch a line of themed dog treats, Table Scraps™, featuring iconic characters from widely known Disney and Pixar movies. This line not only highlights beloved characters from Disney movies, but also speaks to several up-and-coming ingredient and formulation trends taking the pet food and treat market by storm, including plant-based proteins, organic and superfood ingredients, and the use of upcycled food ingredients. Each of these clean-label, jerky-style formulas are formulated with real meat as the No. 1 ingredient, as well as upcycled food ingredients through the company’s partnership with the Upcycled Food Association.
Wellness Collection
Phelps Pet Products launched its Wellness Collection in late 2020 on Chewy.com and at select Walgreens stores, but is facilitating an extended launch of these products due to implications of the COVID-19 pandemic. The line includes a mobility support treat with anti-inflammatory ingredients; a skin and coat health recipe with Omega fatty acids; a digestive support treat with pre- and probiotic fibers; a cheese-flavored dental treat; a bland recipe for dogs with sensitive stomachs; a treat for puppies and geriatric dogs; an anxiety reducing formula; and a pill concealer for dosing and wrapping medicines.
Hill’s Science Diet Adult Perfect Digestion Dog and Cat Foods
Hill’s Science Diet Adult Perfect Digestion Chicken, Brown Rice & Whole Oats dry pet food formulas are specially formulated with an ActivBiome+ Technology — an ingredient blend of prebiotics whole grain oats and pumpkin that supports pets' unique gut microbiomes for healthy digestion and balanced nutrition.
CESAR Wholesome Bowls Soft Wet Dog Food: Chicken, Carrots, Barley & Green Beans Recipe
Made with healthy ingredients, this soft wet dog food delivers culinary-inspired flavors dogs can’t resist. The recipe is crafted with real chicken as the first ingredient, plus wholesome, fresh vegetables, for the taste and texture both large breeds and small breeds will love. The diet delivers 100% complete-and-balanced nutrition for adult dogs and is made with no artificial colors, flavors, fillers, or preservatives.* This soft wet dog food can be fed in the ready-to-serve bowl by itself or can be a special treat on top of their favorite dry kibble.
*Trace amounts may be present due to potential cross contact during manufacturing.
NUTRO Natural Choice Adult Dry Dog Food: Chicken & Brown Rice Recipe
Made for dogs ages 1 and older, this dry food provides essential antioxidants for healthy immunity and natural fiber for healthy digestion. It’s formulated with Omega 3 and 6 fatty acids to support healthy skin and a soft, beautifully shiny coat. As part of the NUTRO FEED CLEAN philosophy, this delicious chicken and brown rice recipe starts with a high-quality protein source as the first ingredient and is made with real, recognizable ingredients sourced from trusted farmers and suppliers. Plus, it's made with non-GMO ingredients* and has no chicken by-product meal, corn, wheat, or soy*.
*Trace amounts may be present due to potential cross-contact during manufacturing.
TEMPTATIONS Meaty Bites: Chicken Flavor
One shake is all it takes. Cats can’t resist the delicious taste of TEMPTATIONS Meaty Bites Soft and Savory Cat Treats, made with real meat and no artificial flavors or colors. Each cat treat has less than two calories, so they’re a tasty complement to a complete-and-balanced diet that contains the nutrients your furry four-legged friend needs to stay healthy. These chicken flavor cat treats can be used to reward behavior, as an extra-special cat food topper, or as snacks for any time. Each meaty treat is made with 34% protein. Packaged in a convenient stay-fresh, resealable pouch.
New products from Merrick Pet Care
New products from Merrick Pet Care as seen in the Global Pet Expo Digital Access New Product Showcase, including Full Source wet dog food in Grain Free Beef and Bison Recipe, Healthy Grains Salmon + Brown Rice Recipe with Ancient Grains, Purrfect Bistro Chicken & Brown Rice Recipe with Ancient Grains, and Merrick Natural Cuts with Real Venison treats for dogs.
Stella's Essentials Wholesome Grains Grass-Fed Beef & Ancient Grains Recipe
Stella’s Essentials with Ancient Grains provides a great solution for pet parents looking for a premium diet that has a variety of wholesome grains including barley, oatmeal, brown rice, millet and quinoa. These diets are protein-rich, nutrient dense and packed with the finest natural ingredients to support whole body health and best-in-class animal nutrition. Available in two different sizes (3 lbs and 25 lbs) and six different recipes: Beef & Ancient Grains Recipe, Cage-Free Chicken & Ancient Grains Recipe, Cage-Free Duck & Ancient Grains Recipe, Grass-Fed Lamb & Ancient Grains Recipe, Small Breed Cage-Free Chicken & Ancient Grains Recipe, and Wild-Caught Whitefish, Ancient Grains & Salmon Recipe.
Stella's Essentials Grain-Free Wide Open Prairie Recipe with Cage-Free Chicken
Stella’s Essentials no-grain dog diets are focused on wholesome, best-in-class nutrition. These diets are protein-rich, nutrient dense and packed with the finest natural ingredients to support whole body health. This new diet is a good value for those looking to experience the benefits of feeding a high-quality grain-free protein rich kibble. Available in two different sizes (3 lbs and 25 lbs) and four different recipes: High Plains Red Recipe with Grass-Fed Beef, Wide Open Prairie Recipe with Cage-Free Chicken, High Coastal Wetland Recipe with Cage-Free Duck, and Wild Mountain Meadow Recipe with Grass-Fed Lamb.
SquarePet® VFS® (Veterinarian Formulated Solutions)
This line of premium solutions-based nutritional diet options is made with only the highest quality and responsibly sourced ingredients. SquarePet's new VFS line has been designed and created by SquarePet’s team of veterinary professionals including a board-certified veterinary nutritionist and Ph.D. animal nutritionists to provide a portfolio of premium and all-natural solutions-based diet options to help support a dog's individual needs. The line includes six formulas, each with a specific, solutions-based ingredient panel: Low Phosphorus Formula, Ideal Digestion Formula, Active Joints Formula, Low Fat Formula, and Skin & Digestive Support.
Functional Puppy
Boréal's new Functional Puppy food is a fresh meat formula, with protein, fat and fiber levels all designed for optimal growth for small and medium breed puppies. The formula includes extra Omega oils for bone and brain development as well as a special mineral package from Zinpro Performance Minerals that has been shown to improve a puppy's metabolism and support growth. Also new this year is Boréal Functional Puppy formula for large breeds.
Boréal Functional Indoor Cat
Boréal Functional Cat food is a fresh meat formula, with protein, fat and fiber levels all designed for optimal growth for indoor cats, or for senior and less active cats. The company adds cranberry extract to lower urine pH and help urinary tract concerns, miscanthus fiber to help with hairballs as well as reduce dental tartar, and extra Omega oils for bone and brain development. The company also incorporates a special mineral package from Zinpro Performance Minerals, which has been shown to improve metabolism and support skin and coat health.
Fresh, Freeze-Dried Dog Food
Get Joy + Co. has created a Fresh Freeze-Dried dog food formula. This scientifically designed premium recipe supports dogs' gut and digestive health. The balanced recipe has exceptional starch conversion for optimal digestion and premium ingredients, including grass-fed beef and puffed ancient grains that were carefully selected to craft this high-performance meal.
Gold Fern Cat Foods
Catit Gold Fern is made in New Zealand, a nation recognized worldwide for its high-quality foods. New Zealand’s farming industry is highly regulated and does not allow the use of growth hormones, dangerous pesticides, or GMOs, and their standards of animal welfare are some of the highest in the world. The country is a pristine island nation with a strict biosecurity policy, ensuring Gold Fern is made with ingredients of the highest quality and palatability. By sustainably sourcing ingredients, New Zealand’s beauty is preserved for future generations.
Catit Gold Fern is a very nutrient-dense cat food, packed to the brim with goodness. The ingredients are slowly air-dried, shrinking them down while preserving their natural proteins, vitamins, and minerals.
Nuna Dry Cat Foods
Catit Nuna is a premium cat food, and the perfect alternative to unsustainable meat-based foods. Easily digestible and extremely palatable, this revolutionary dry food is loved by cats and offers an opportunity to make a difference. The recipes include clean insect larvae, rich in healthy protein, and are packed with a variety of superfoods. In short, Catit Nuna sets a new standard in premium cat food.
Divine Shreds Cat Food Toppers
Catit Divine Shreds are an excellent way of adding moisture to a cat’s dry food diet. As wholesome as if they were home cooked, these delicious food toppers with tender shreds of chicken or tuna are prepared using only four ingredients and no by-products.
Martha Stewart CBD
Martha Stewart and Canopy Growth have partnered to develop tailored CBD treats for dogs, with the gourmet flavors of fresh chicken and real blueberries and cranberries in a unique soft baked chew designed by Martha herself. The supplements include a combination of the highest quality CBD from broad spectrum hemp extract and Omega 3 fatty acids from salmon oil and flaxseed to help dogs maintain joint health and mobility. All ingredients are naturally derived and responsibly sourced with no artificial flavors, colors or preservatives.
Salmon & Brown Rice Recipe for Adult Cats
This recipe starts with real salmon, which is naturally packed with Omega 3 and 6 fatty acids to support healthy skin and a beautiful, glossy coat. This cat kibble is also crafted with dried chicory root, a great source of prebiotic fiber to support healthy digestion, and superfoods like cranberries and spinach, which are loaded with antioxidants to support a healthy immune system. There are zero by-product meals, corn, wheat or soy in this delicious and nutritious recipe.
Churu Fun Bites and Churu Skin & Coat Tuna Recipe
Inaba Foods (USA), Inc. launched two products during Global Pet Expo. Churu Fun Bites are made with 100% pure and natural farm-raised chicken and filled with wild tuna creamy churu filling. The outside is a soft-based chicken paste. The formula does not contain grains, preservatives or artificial colors.
The lickable Churu Purees Skin & Coat treats for cats are made with 100% pure and natural wild tuna or farm-raised chicken. Available in four delectable varieties, Churu Purees Skin & Coat treats are high in moisture felines need for health. These treats are grain- and preservative-free, and can be fed as a stand-alone treat or as a meal topper on any pet food.
Munchables for Dogs
Previously only offered for cats, Simply Kind Hearted is adding a line of Munchables functional crunchy treats for dogs. Available in five formulas: Dental Care with cellulose and peppermint; Skin & Coat with real Italian cheese, biotin and zinc; Skin & Coat without cheese, Multi-Vitamin with real Italian cheese and essential vitamins; and Multi-Vitamin without cheese.
Goat Milk for Puppies and Kittens
Simply Kind Hearted Goat Milk products are complete food formulas to support the growing needs of kittens and puppies starting from birth.
The Goats Milk formula for kittens includes calcium and phosphorus to support bone development, fructooligosaccharides (FOS) to aid digestive development, L-arginine for kittens to support immune sysetem development, DHA to support cognitive function, taurine to aid sight and cardia function, and L-carnitine to help energy production. More information to come about the Goat Milk formula for puppies.
Puppy Milk Replacement
For the healthy rearing of puppies from birth, according to the model of natural mother's milk. Supports healthy growth, bone generation and development of the immune and cellular system.
Cookie Pal Plus Dental Treats, Joint Support, and Skin & Coat
These limited-ingredient treats are made with Canadian human-grade ingredients in a human-food facility. Ingredients are sourced in North America, 100% certified organic, non-GMO and gluten-free. They are gently baked to maintain nutritional value, and available in three formulas: Joint Support with Apple & Oat, Dental Treats with Peppermint & Parsley, and Skin & Coat with Coconut Oil & Flaxseed. Cookie Pal treats do not contain soy, corn, wheat, fillers, byproducts or artificial ingredients.
Kitten and Puppy Milk Replacers
In mid-February, Meyenberg launched a line of milk alternative products for puppies and kittens under its newest brand, Tailspring. The company’s latest line developed specifically for young dogs and cats includes 100% human-grade ingredients and is fortified with essential amino acids, fats, carbohydrates and vitamins to promote healthy development and overall health. The products are available in both liquid and powder formats and were formulated in consultation with a neonatal pet nutritionist. They can also be used as a meal flavor enhancer or treat for adult dogs and cats.
Targeted Nutrition Zen Life™ and On the Move™
Natural Balance's team of veterinarians, animal nutritionists and food scientists designed Zen Life™ to support overall well being from the inside out, including naturally occurring tryptophan from turkey and chamomile. On The Move™ is formulated to combine the benefits of supporting joint structure, lean muscle mass, and natural sources of glucosamine and chondroitin into one formula.
Zen Life and On the Move are brand new products, joining Natural Balance's existing needs-based formulas: Fat Dogs, Fat Cats and Gentle Balance for digestion, previously known as Synergy. The Targeted Nutrition line is the result of a consolidation of these diets and rebrand to include five total solutions-based formulas.
Realtree EDGE ENERGY and MAX-5 PRO Super Premium Dog Food
Realtree and VICTOR have partnered to create an exclusive line of super premium dog food products, formulated with adult working and hunting dogs in mind, that feature enhanced levels of essential nutrients for energy and stamina. VICTOR’s most calorie-dense formula, Realtree® EDGE ENERGY was designed to fuel the nutritional needs of highly active dogs and features a trio of beef, fish and duck proteins. Realtree MAX-5 PRO provides an ideal ratio of 30% protein and 20% fat. This multi-protein formula features beef, fish, and duck meals. Both formulas contain added glucosamine and chondroitin to support healthy cartilage and reduced hip and joint inflammation.
Crunchy Dog Treats: Chicken Meal, Turkey Meal and Lamb Meal Recipes
From training to treating, VICTOR Crunchy Dog Treats are the perfect reward for loyal canine companions. With no artificial colors, flavors or preservatives, these savory treats are sure to become a favorite. Formulated with gluten-free ancient grains each recipe supports healthy skin, digestion, immune response and effective metabolism. These new treats come in three varieties chicken meal, turkey meal and lamb meal.
