Free Newsletter Sign-up

Rates & Specs


Print Rates
Ad size 1x 4x
Full page $3,800 $3,500
1/2 page $2,575 $2,300
1/3 page $2,100 $1,900

Resource Guide Rates
Ad size Rates
Full page $3,875
1/2 page $3,275

Size in Inches
Size Standard
(Non Bleed)		 Trim Size With Bleed
Full Page 7 x 10 8 x 10.75 8.25 x 11
1/2 Page Island 4.625 x 7.5 5.25 x 8 5.5 x 8.25
1/2 Page Horizontal 7 x 4.875 8 x 5.375 8.25 x 5.625
1/2 Page Vertical 3.375 x 10 4 x 10.75 4.25 x 11
1/3 Page Horizontal 7 x 3.25 8 x 3.75 8.25 x 4
1/3 Page Vertical 2.125 x 10 2.75 x 10.75 3 x 11
1/3 Page Square 4.625 x 4.875 5.25 x 5.375 5.5 x 5.625

*Live Area: Minimum .375” from trim on all sides.



Size in Millimeters
Size Standard
(Non Bleed)		 Trim Size With Bleed
Full Page 178 x 254 203.2 x 273.05 209.55 x 279.4
1/2 Page Island 117 x 191 133.35 x 203.2 139.7 x 209.55
1/2 Page Horizontal 178 x 124 203.2 x 136.525 209.55 x 142.875
1/2 Page Vertical 86 x 254 101.6 x 273.05 107.95 x 279.4
1/3 Page Horizontal 178 x 83 203.2 x 95.25 209.55 x 101.6
1/3 Page Vertical 54 x 254 69.85 x 273.05 76.2 x 279.4
1/3 Page Square 117 x 124 133.35 x 136.525 139.7 x 142.875

*Live Area: Minimum 9.525 mm from trim on all sides

Printing: Offset
Binding: Perfect bound
Paper: Cover: 100 lb. coated; Body: 50 lb. coated

Material Required
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

Preferred Media
Email. PDF/X-1a files can be emailed to preflight@sosland.com. For additional information, contact the PreFlight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.


petfoodprocessing.net
ADVERTISING POSITIONS

LEADERBOARD
$1,575
728x90 pixels - desktop
320x50 pixels - mobile

EXPANDABLE LEADERBOARD
$1,900
728x90 pixels & 728x200 pixels - desktop
320x50 pixels - mobile

INLINE MEDIUM RECTANGLE
$1,700
300x250 pixels

MEDIUM RECTANGLE 1
$1,325
300x250 pixels

MEDIUM RECTANGLE 2
$1,050
300x250 pixels

INTERSTITIAL
$1,900
640x480 pixels


Specs

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD MATERIAL REQUIREMENTS

  • File Size: 200 KB maximum
  • File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
      For video ads, please speak to your sales rep about pricing.
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL.
      Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
      *NOT accepted for expandable leaderboards.
  • Resolution: 72 ppi
  • Color depth: 8 bit (256 colors)
  • Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD MATERIAL REQUIREMENTS

  • 640x480 pixels
  • File Size: 200 KB maximum
  • File Format: JPG and GIF.
      Third party tags and 1x1 tracking pixels are NOT accepted.
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL.
  • Resolution: 72 ppi
  • Color depth: 8 bit (256 colors)
  • The Interstitial will display to each site user no more than once per day for 15 seconds. Maximum animation is 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation longer than 15 seconds will be cut off. A close window function will be applied to the ad with a close-X graphic in the upper-right of the creative. Any audio in the ad must be User Initiated (on click).

VIDEO AD MATERIAL REQUIREMENTS

  • 300x250 pixels
  • Max Initial Load File Size: 40 KB
  • Add'l File Weight (Polite Download): 1.2 MB
  • Format: Third Party Tags only
  • Format Category: In-banner Video tags (IBV) (can be converted from VAST to IBV by companies like Mixpo)
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL.
  • Maximum animation is 15 seconds. Any audio in the ad must be User Initiated (on click).
  • Controls: "Close X", Play, Pause, Rewind, Volume
  • Font: 16 pt


Newsletters

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD MATERIAL REQUIREMENTS

  • File Size: 50 KB maximum
  • File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL. Do NOT use bit.lys
      Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads.
  • Resolution: 72 ppi
  • Color Depth: 8 bit (256 colors)


Pet Food Processing Operations Overview


Pet Food Processing’s Operations Overview, sent out the second Tuesday each month, is focused on the latest production and packaging advances for pet food and pet treat processing.

Blockbuster: $1,700
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $1,700
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $1,700
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 3: $1,700
(300x250 pixels, File size: 50 KB max)

Sponsored Message: $1,600
106x107 pixel logo or image.
Title: up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Pet Food Processing Product Development Overview


Get up-to-date information on new products, ingredients and formulations with Pet Food Processing’s Product Development Overview, sent out the 4th Tuesday of each month.

Blockbuster: $1,300
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $1,300
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $1,300
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 3: $1,300
(300x250 pixels, File size: 50 KB max)

Sponsored Message: $1,000
106x107 pixel logo or image.
Title: up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions


Pet Food Processing Update


Pet Food Processing Update, sent out the first and third Tuesday of each month, provides the most important news, trends and insights to keep you informed on the latest in the pet food processing industry.

Sponsorship includes Medium Rectangle and Sponsored Message: $2,900

Medium Rectangle 1
(300x250 pixels, File size: 50 KB max)
Sponsored Message
106x107 pixel logo or image.
Title: up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Pet Food Processing Weekly Wrap-up


Sent out each Saturday, this weekly newsletter wraps up the week’s important headlines, trending news, events and happenings in the industry.

Blockbuster: $2,900
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $2,625
(300x250 pixels, File size: 50 KB max)
Sponsored Message: $2,625
106x107 pixel logo or image.
Title: up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions


Digital Edition

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

DIGITAL EDITION AD MATERIAL REQUIREMENTS

MONTHLY SPONSORSHIP

$2,450

WIDE SKYSCRAPER*

  • 160x600 pixels – desktop
  • 640x100 pixels – mobile
  • File Size: 200 KB maximum
  • File Format: JPG, PNG, GIF, Animated GIF
  • URL: Supply a click through URL. Tracking URLs are accepted.
      Third Party Tags and 1x1 tracking pixels are NOT accepted.

BLOCKBUSTER (In the digital edition email alert)

  • 550x150 pixels
  • File Size: 50 KB maximum
  • File Format: JPG, GIF, Animated GIF
  • URL: Supply a click through URL for each ad submitted. Tracking URLs are accepted.
      Third Party Tags and 1x1 tracking pixels are NOT accepted.

DIGITAL EDITION SPONSORSHIP + VIDEO

$3,650

WIDE SKYSCRAPER* and BLOCKBUSTER

  • (See specs above)

SUPPLY VIDEO* (On the digital edition intro page**)

*Lead reporting is not available for this position.
** Video/intro page do not appear on mobile/HTML5 versions of digital edition.

See an example of the digital edition ad positions

See an example of the digital edition alert ad positions


Webinars

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

WEBINAR MATERIALS REQUIRED FROM SPONSORING COMPANY

  • PowerPoint file
  • Webinar title
  • Webinar description, 50-100 words
  • Date and time of webinar
  • Speaker’s names, titles, photos and short bios
  • Company logo
  • Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION
Your webinar will be promoted in the following ways:

  • A dedicated registration page
  • Full-page advertisement in Pet Food Processing magazine
  • 2 special email blasts to our qualified email lists
  • 1 month of promotion on our online webinar listing page
  • 1 month of advertising on petfoodprocessing.net
  • 1 month of promotion in our daily and weekly newsletters
  • 2 weeks of promotion in our social media
  • 2 special event email reminders sent to registrants

REPORTING AND HOSTING

  • A complete list of all registrants and attendees to contact directly
  • A report of the questions submitted during the Q&A session
  • Your webinar will be archived online for one year.

AVAILABLE FEATURES

  • Private chatting window for speakers
  • Option to provide downloadable resources to the audience
  • Poll Questions
  • Survey
  • Videos
POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

  • File Size: 50 MB maximum size slide deck
  • File Format: Must be PPT or PPTX
  • Only one master slide is permitted
  • The first slide animation must be set to start on click
  • Slide transitions are not supported.
  • Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

  • Type size smaller than 17 point type
  • Embellished type (type with shadows, bevels, or special effects)
  • Textured or gradient backgrounds
  • Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

  • Your presentation should have a 4:3 or 16:9 aspect ratio
  • Use larger font sizes than you would normally
  • Use simple design elements and solid color blocks
  • If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

Targeted Email Marketing

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

TARGETED EMAIL MARKETING MATERIAL REQUIREMENTS

  • File Format: HTML only (to be provided by advertiser).
      JPG, GIF and PDF are NOT acceptable file formats.
      (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
  • We recommend a maximum of 600 pixels width. Length can vary.
  • All links must be coded into the HTML file.
  • Text should be coded as HTML text rather than embedded in images.
  • Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
  • Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
  • Specify the subject line.
  • Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
  • See additional email design tips.


White Papers

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

WHITE PAPER MATERIAL REQUIREMENTS

  • File Format: PDF only
  • Title: up to 55 characters (including spaces)
  • Short Description: up to 150 characters (including spaces)
  • Long Description: 500 - 800 characters (including spaces)
  • Cover Image: 195x252 pixels; JPG, PNG or GIF
  • The sales representative will review the white paper content to verify it is appropriate for the selected site. 

Audience Extension

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK
DESIGN SPECS

  • File Format: JPG or PNG
  • Image Ratio: 1.91:1 to 1:1
  • Amount of text allowed on image: no more than 20%
  • Recommended dimensions: 1080x1080 pixels

ADDITIONAL INFORMATION

  • Ad Headline: 25 characters (including spaces)
  • Description Text: 90 characters (including spaces)
  • Link Description: 30 characters (including spaces)
  • Final URL (Landing Page)
  • Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD
DESIGN SPECS (REQUIRES 2 IMAGES)

  • File Format: JPG or PNG
  • 1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120 KB.
  • 1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120 KB.
  • Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

  • Ad Headline: 25 characters (including spaces)
  • Long Headline: 90 characters (including spaces)
  • Description Text: 90 characters (including spaces)
  • Business Name: 25 characters (including spaces)
  • Final URL (Landing Page)

Automated Marketing Campaign

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all ad materials to Jon Hall (jhall@sosland.com)

AMC TARGETED EMAIL

AMC TARGETED EMAIL MATERIAL REQUIREMENTS

  • File Format: HTML only (to be provided by advertiser).
      JPG, GIF and PDF are NOT acceptable file formats.
      (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
  • We recommend a maximum of 600 pixels width. Length can vary.
  • All links must be coded into the HTML file.
  • Text should be coded as HTML text rather than embedded in images.
  • Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
  • Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
  • Specify the subject line.
  • Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
  • Get additional email design tips.


ROS ADS

    LEADERBOARD
    728x90 pixels - desktop
    320x50 pixels - mobile

    + MEDIUM RECTANGLE
    300x250 pixels

or

    INTERSTITIAL
    640x480 pixels

ROS AD MATERIAL REQUIREMENTS

  • File Size: 200 KB maximum
  • File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL.
      Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
      *NOT accepted for expandable leaderboards
  • Resolution: 72 ppi
  • Color depth: 8 bit (256 colors)
  • Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD MATERIAL REQUIREMENTS

  • 640x480 pixels
  • File Size: 200 KB maximum
  • File Format: JPG and GIF.
      Third party tags and 1x1 tracking pixels are NOT accepted.
  • URL: Supply a click-thru URL for each ad submitted.
      Include https:// in the URL.
  • Resolution: 72 ppi
  • Color depth: 8 bit (256 colors)
  • The Interstitial will display to each site user no more than once per day for 15 seconds. Maximum animation is 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation longer than 15 seconds will be cut off. A close window function will be applied to the ad with a close-X graphic in the upper-right of the creative. Any audio in the ad must be User Initiated (on click).

CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $150 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.


Video

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

MATERIALS
Video title and description must be submitted for all digital edition sponsorships and video channel placements.
Title: up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)

CODECS
petfoodprocessing.net encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264. 
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
petfoodprocessing.net recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.

©2021 SOSLAND PUBLISHING COMPANY
Privacy Policy & Terms Of Use|Terms & Conditions for Advertisers
Design, CMS, Hosting & Web Development :: ePublishing