Rates & Specs | Pet Food Processing

Print Rates
Ad size	1-3x	4-5x
Full page	$3,800	$3,500
1/2 page	$2,575	$2,300
1/3 page	$2,100	$1,900
Classifieds 1/2	$1,150	$1,000
Classifieds 1/4	$550	$500
Business Card	$350	$300

Buyers Guide Rates
Ad size	Rates
Full page	$3,875
1/2 page	$3,275

Size in Inches
Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	15 x 10	16 x 10.75	16.25 x 11
Full Page	7 x 10	8 x 10.75	8.25 x 11
1/2 Page Island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/2 Page Horizontal	7 x 4.875	8 x 5.375	8.25 x 5.625
1/2 Page Vertical	3.375 x 10	4 x 10.75	4.25 x 11
1/3 Page Horizontal	7 x 3.25	8 x 3.75	8.25 x 4
1/3 Page Vertical	2.125 x 10	2.75 x 10.75	3 x 11
1/3 Page Square	4.625 x 4.875	5.25 x 5.375	5.5 x 5.625

Size in Millimeters
Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	381 x 254	406.4 x 273.05	412.75 x 279.4
Full Page	178 x 254	203.2 x 273.05	209.55 x 279.4
1/2 Page Island	117 x 191	133.35 x 203.2	139.7 x 209.55
1/2 Page Horizontal	178 x 124	203.2 x 136.525	209.55 x 142.875
1/2 Page Vertical	86 x 254	101.6 x 273.05	107.95 x 279.4
1/3 Page Horizontal	178 x 83	203.2 x 95.25	209.55 x 101.6
1/3 Page Vertical	54 x 254	69.85 x 273.05	76.2 x 279.4
1/3 Page Square	117 x 124	133.35 x 136.525	139.7 x 142.875

Specs

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *NOT accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

HTML5 AD MATERIAL REQUIREMENTS

File Size (zipped file): 200 KB maximum

All files must be combined into one HTML5 zip bundle containing the image folder, html index file, and javascript file (if applicable).

Click-tag: HTML5 file must contain an embedded click-tag.

URL must be https:// (secure website)

File Format: Recommend GAM (Google Ads Manager) compatible when built in GWD (Google Web Designer) or other similar program.
For additional information, refer to https://support.google.com/admanager/answer/7046799?hl=en

VIDEO AD MATERIAL REQUIREMENTS

300x250 pixels
Max Initial Load File Size: 40 KB
Add'l File Weight (Polite Download): 1.2 MB
Format: Third Party Tags only
Format Category: In-banner Video tags (IBV) (can be converted from VAST to IBV by companies like Mixpo)
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
Maximum animation is 15 seconds. Any audio in the ad must be User Initiated (on click).
Controls: "Close X", Play, Pause, Rewind, Volume
Font: 16 pt

Newsletters

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD MATERIAL REQUIREMENTS

File Size: 50 KB maximum
File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL. Do NOT use bit.lys
  Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads.
Resolution: 72 ppi
Color Depth: 8 bit (256 colors)

Pet Food Processing Operations Overview

Pet Food Processing’s Operations Overview, sent out the second and fourth Tuesday each month, is focused on the latest production and packaging advances for pet food and pet treat processing.

Blockbuster: $1,875
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $1,775
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $1,775
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 3: $1,775
(300x250 pixels, File size: 50 KB max)

Sponsored Message: $1,675
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Pet Food Processing Product Development Overview

Get up-to-date information on new products, ingredients and formulations with Pet Food Processing’s Product Development Overview, sent out the fourth Thursday of each month.

Blockbuster: $1,575
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $1,375
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 2: $1,375
(300x250 pixels, File size: 50 KB max)
Medium Rectangle 3: $1,375
(300x250 pixels, File size: 50 KB max)

Sponsored Message: $1,050
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Pet Food Processing Update

Pet Food Processing Update, sent out the first and third Tuesday of each month, provides the most important news, trends and insights to keep you informed on the latest in the pet food processing industry.

Sponsorship includes Medium Rectangle and Sponsored Message: $3,050

Medium Rectangle 1
(300x250 pixels, File size: 50 KB max)
Sponsored Message
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Pet Food Processing Weekly Wrap-up

Sent out each Saturday, this weekly newsletter wraps up the week’s important headlines, trending news, events and happenings in the industry.

Blockbuster: $3,050
(550x150 pixels, File size: 50 KB max)
Medium Rectangle 1: $2,750
(300x250 pixels, File size: 50 KB max)
Sponsored Message: $2,750
106x107 pixel logo or image.
Title: Up to 55 characters including spaces.
Description: up to 150 characters including spaces.
Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Digital Edition

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

DIGITAL EDITION AD MATERIAL REQUIREMENTS

MONTHLY SPONSORSHIP

$2,575

WIDE SKYSCRAPER*

160x600 pixels – desktop
640x100 pixels – mobile
File Size: 200 KB maximum
File Format: JPG, PNG, GIF, Animated GIF
URL: Supply a click through URL. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

BLOCKBUSTER (In the digital edition email alert)

550x150 pixels
File Size: 50 KB maximum
File Format: JPG, GIF, Animated GIF
URL: Supply a click through URL for each ad submitted. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

DIGITAL EDITION SPONSORSHIP + VIDEO

$3,825

WIDE SKYSCRAPER* and BLOCKBUSTER

(See specs above)

60-SECOND VIDEO* (On the digital edition intro page**)

Title: Up to 55 characters
Description: Up to 150 characters
Get the Video Specs

*Lead reporting is not available for this position.
** Video/intro page do not appear on mobile/HTML5 versions of digital edition.

See an example of the digital edition ad positions

See an example of the digital edition alert ad positions

Webinars

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

WEBINAR MATERIALS REQUIRED FROM SPONSORING COMPANY

PowerPoint file
Webinar title
Webinar description, 50-100 words
Date and time of webinar
Speaker’s names, titles, photos and short bios
Company logo
Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION
Your webinar will be promoted in the following ways:

A dedicated registration page
Full-page advertisement in Pet Food Processing magazine
2 special email blasts to our qualified email lists
1 month of promotion on our online webinar listing page
1 month of advertising on petfoodprocessing.net
1 month of promotion in our daily and weekly newsletters
2 weeks of promotion in our social media
2 special event email reminders sent to registrants

REPORTING AND HOSTING

A complete list of all registrants and attendees to contact directly
A report of the questions submitted during the Q&A session
Your webinar will be archived online for one year.

AVAILABLE FEATURES

Private chatting window for speakers
Option to provide downloadable resources to the audience
Poll Questions
Survey
Videos

POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

File Size: 50 MB maximum size slide deck
File Format: Must be PPT or PPTX
Only one master slide is permitted
The first slide animation must be set to start on click
Slide transitions are not supported.
Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

Type size smaller than 17 point type
Embellished type (type with shadows, bevels, or special effects)
Textured or gradient backgrounds
Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

Your presentation should have a 4:3 or 16:9 aspect ratio
Use larger font sizes than you would normally
Use simple design elements and solid color blocks
If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

Targeted Email Marketing

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

TARGETED EMAIL MARKETING MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
- JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file and begin with https://.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: https://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
Specify the subject line.
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
Get additional email design tips.

White Papers

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

WHITE PAPER MATERIAL REQUIREMENTS

File Format: PDF only
Title: Up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)
Cover Image: 195x252 pixels; JPG, PNG or GIF
The sales representative will review the white paper content to verify it is appropriate for the selected site.

Audience Extension

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK

DESIGN SPECS

File Format: JPG or PNG
Image Ratio: 1.91:1 to 1:1
Amount of text allowed on image: no more than 20%
Recommended dimensions: 1080x1080 pixels

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Description Text: 90 characters (including spaces)
Link Description: 30 characters (including spaces)
Final URL (Landing Page)
Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD

DESIGN SPECS (REQUIRES 2 IMAGES)

File Format: JPG or PNG
1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120 KB.
1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120 KB.
Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Long Headline: 90 characters (including spaces)
Description Text: 90 characters (including spaces)
Business Name: 25 characters (including spaces)
Final URL (Landing Page)

Automated Marketing Campaign

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all ad materials to Jon Hall (jhall@sosland.com)

AMC TARGETED EMAIL

AMC TARGETED EMAIL MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
- JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file and begin with https://.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: https://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
Specify the subject line.
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
Get additional email design tips.

ROS ADS

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

+ MEDIUM RECTANGLE
300x250 pixels

or

ANCHOR
970x90 pixels - desktop
320x50 pixels - mobile)

ROS AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *NOT accepted for expandable leaderboards
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

ANCHOR AD FREQUENCY

2x ROS Ad
- Ads targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Anchor for 1 week (7 days)

CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $150 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

Video Spotlight

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

VIDEO SPOTLIGHT MATERIAL REQUIREMENTS

Title: Up to 55 characters (including spaces)
Short Description: Up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)
Get the Video Specs

Video

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

VIDEO REQUIREMENTS

CODECS
petfoodprocessing.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264.
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
petfoodprocessing.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.