Rates & Specs

Print Rates

Ad size	1x	4x
Full page	$3,800	$3,500
1/2 page	$2,575	$2,300
1/3 page	$2,100	$1,900

 

Resource Guide Rates

Ad size	Rates
Full page	$3,875
1/2 page	$3,275

 

 

Printing: Offset
Binding: Perfect bound
Paper: Cover: 100 lb. coated; Body: 50 lb. coated
Live Area: Minimum .375” from trim on all sides

Material Required
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

Preferred Media
Email. PDF/X-1a files can be e-mailed to preflight@sosland.com. For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. PMS colors will be converted to the U.S. Web Coated (SWOP) v2 profile. Metallic and PMS colors are printed at additional cost.

4-Color Density Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display materials, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

Size in inches:

Size	Standard (Non Bleed)	Trim Size	With Bleed
full page	7 x 10	8 x 10.75	8.25 x 11
1/2 horizontal	7 x 4.875	8 x 5.375	8.25 x 5.625
1/2 vertical	3.375 x 10	4 x 10.75	4.25 x 11
1/2 island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/3 horizontal	7 x 3.325	8 x 3.75	8.25 x 4
1/3 vertical	2.125 x 10	2.75 x 10.75	3 x 11
1/3 square	4.625 x 4.875	5.25 x 5.375	5.5 x 5.625

Size in Millimeters:

Size	Standard (Non Bleed)	Trim Size	With Bleed
full page	178 x 254	203.2 x 273.05	209.55 x 279.4
1/2 horizontal	178 x 124	203.2 x 136.525	209.55 x 142.875
1/2 vertical	86 x 254	101.6 x 273.05	107.95 x 279.4
1/2 island	117 x 191	133.35 x 203.2	139.7 x 209.55
1/3 horizontal	178 x 83	203.2 x 95.25	209.55 x 101.6
1/3 vertical	54 x 254	69.85 x 273.05	76.2 x 279.4
1/3 square	117 x 124	133.35 x 136.525	139.7 x 142.875

 

PET FOOD PROCESSING RATES & SPECS

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POSITIONS:

SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes. For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
          Include https:// in the URL.
          Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
          *Not accepted for interstitials and expandable leaderboards
Resolution: 72 dpi; Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

• Dimensions are 640x480 (width x height in pixels)
• The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
• The ad system will automatically create the close window function and place the close-X graphic in the upper-right of the creative.
• Any audio in the ad must be User Initiated (on click)
• The Interstitial Ads will serve to each site user no more than once per day.
• File format: GIF/JPG.
• Maximum File Size: 200K
• 3rd party tags are not accepted
• Submovie Loads: Initial movie only. No submovie loads allowed.
• Frame Rate: 20 frames per second maximum.
• Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

VIDEO AD SPECIFICATIONS

• Format Category: In-Page Video Units
• Format: Must be submitted as 3rd Party Tags
• Dimensions: 300x250 pixels
• Max Initial Load File Size: 40KB
• Add'l File Weight (Polite Download): 1.2MB
• Audio Initiation: User Initiated (on click)
• Maximum Animation Length: Anything up to 15 seconds
• Controls: Control – "Close X", Play, Pause, Rewind, Volume
• Font: 16 pt
• Web Site Labeling & Other Items: Label – "Advertisement"

 

DIGITAL EDITION RATES & SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

MONTHLY SPONSORSHIP
$2,450/month

• Wide Skyscraper*
  160x600 pixels – desktop
  640x100 pixels – mobile
  200k maximum; JPEG, PNG, Animated GIF; 3rd Party Tags and 1x1 tracking pixels are not accepted.
• Blockbuster (In the digital edition email alert)
  550x150 pixels
  50k maximum; JPEG, GIF, Animated GIF; 3rd Party Tags and 1x1 tracking pixels are not accepted.

DIGITAL EDITION SPONSORSHIP + VIDEO
$3,650/month

• Wide Skyscraper* and Blockbuster (See specs above)
• 60-second Video* (On the digital edition intro page**)
• Click here for Video Specs

Supply click-thru URL for all ads submitted. Tracking URLs are accepted.

*Lead reporting is not available for this position
** Video/intro page do not appear on mobile/HTML5 versions of digital edition.

 

NEWSLETTER SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD REQUIREMENTS
File Size: 50k maximum
Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame. 1x1 tracking pixels are not accepted for newsletter ads.
Resolution: 72 dpi

Supply a click-thru URL for each ad submitted.

AUDIENCE EXTENSION SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK
DESIGN SPECS

• Supported file types: jpg and png
• Image ratio: 1.91:1 to 1:1
• Amount of text allowed on image: no more than 20%
• Recommended resolution: 1080x1080 pixels

ADDITIONAL INFORMATION

• Ad headline: 25 characters (including spaces)
• Description text: 90 characters (including spaces)
• Link description: 30 characters (including spaces)
• Final URL (Landing Page)
• Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD
DESIGN SPECS (REQUIRES 2 IMAGES)

• Supported file types: jpg and png
• 1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120kb.
• 1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120kb.
• Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

• Ad headline: 25 characters (including spaces)
• Long headline: 90 characters (including spaces)
• Description text: 90 characters (including spaces)
• Business name: 25 characters (including spaces)
• Final URL (Landing Page)

AUTOMATED MARKETING CAMPAIGN SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all ad materials to Jon Hall (jhall@sosland.com)

AUTOMATED MARKETING CAMPAIGN EMAIL SPECIFICATIONS
ACCEPTABLE FILE FORMAT - HTML only (to be provided by advertiser). JPEG, GIF and PDF are not acceptable file formats. (Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).

SPECIFICATIONS

• We recommend a maximum of 600 pixels width. Length can vary.
• All links must be coded into the HTML file.
• Text should be coded as HTML text rather than imbedded in images.
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
• Do not use Rich Media, JavaScript or Image Maps. The use of Image Maps does not allow our system to track clicks.
• Submit HTML.
• Specify the subject line.
• Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
• For additional email design tips, click here.

ROS ADS
Leaderboard: 728x90 pixels (320 x 50 pixels - mobile)
Medium Rectangle: 300x250 pixels
OR
Interstitial: 640x480 pixels

ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
For video ads, please speak to your sales rep about pricing.
Resolution: 72 dpi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

• Dimensions are 640x480 (width x height in pixels)
• The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
• The advertiser can either include their own functioning "Close Window" button or one can be set within Google Ad Manager to display, but one must be present.
• Any audio in the ad must be User Initiated (on click)
• The Interstitial Ads will serve to each site user no more than once per day.
• File format: GIF/JPG.
• Maximum File Size: 200K
• 3rd party tags are not accepted
• Submovie Loads: Initial movie only. No submovie loads allowed.
• Frame Rate: 20 frames per second maximum.
• Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

VIDEO SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com using Hightail, FTP, WeTransfer or similar service.

MATERIALS
Video title and description must be submitted for all digital edition sponsorships and video channel placements.
Title: up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)

CODECS
Petfoodprocessing.net encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264. 
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
Petfoodprocessing.net recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in fullscreen mode a minimum width of 1024 pixels is recommended.

 

TARGETED EMAIL MARKETING SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ACCEPTABLE FILE FORMAT
HTML only. JPEG, GIF and PDF are not acceptable file formats. (Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).

SPECIFICATIONS

• We recommend a maximum of 600 pixels width. Length can vary.
• All links must be coded into the HTML file.
• Text should be coded as HTML text rather than embedded in images.
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
• Do not use Rich Media, JavaScript or Image Maps. The use of Image Maps does not allow our system to track clicks.
• Submit HTML.
• Specify the subject line.
• Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
• For additional email design tips, click here.

 

WEBINAR SPECS

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Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

MATERIALS REQUIRED FROM SPONSORING COMPANY

• PowerPoint file
• Webinar Title
• Webinar description, 50-100 words
• Date and time of webinar
• Speaker’s names, titles, photos and short bios
• Company logo
• Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. 

WEBINAR PROMOTION

Your webinar will be promoted in the following ways:

• A dedicated registration page
• Full-page advertisements in Pet Food Processing magazine
• 2 special targeted emails to our qualified email lists
• 1 month promotion on our online webinar listing page
• 1 month of advertising on Petfoodprocessing.net
• 1 month of promotion in Pet Food Processing newsletters
• 2 weeks of promotion in our social media
• 2 special event email reminders sent to registrants

REPORTING AND HOSTING

• A complete list of all registrants and attendees to contact directly
• A report of the questions submitted during the Q&A session
• Your webinar will be archived online for one year.

AVAILABLE FEATURES

• Private chatting window for speakers
• Option to provide downloadable resources to the audience
• Poll Questions
• Surveys
• Videos

POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

• File format must be PPT or PPTX
• Only one master slide is permitted
• Slide deck should be no more than 50 Mb in size
• The first slide animation must be set to start on click
• Slide transitions are not supported.
• Embedded objects (i.e. Audio, Excel, Video, etc.) are not supported

AVOID USING

• Type size smaller than 17 point type
• Embellished type (type with shadows, bevels, or special effects)
• Textured or gradient backgrounds
• Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

• Your presentation should have a 4:3 or 16:9 aspect ratio
• Use larger font sizes than you would normally
• Use simple design elements and solid color blocks
• If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

 

WHITE PAPER SPECS

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MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

MATERIALS REQUIRED

• White paper: PDF format
• Title: up to 55 characters (including spaces)
• Short Description: up to 150 characters (including spaces)
• Long Description: 500 - 800 characters (including spaces)
• Cover Image: 195 pixels wide x 252 pixels high; JPEG, PNG or GIF
• The sales representative will review the white paper content to verify it is appropriate for the selected site.