The retail franchise has partnered with SOCi Inc. to support its localized social media marketing.

Nick Kirkman has been appointed to national sales and distribution manager and Ashtyn Sneller has been appointed to marketing specialist of social media.

Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.

Experts share tips on how pet food brands can stand out in the crowded, complex channel.

The marketing agency will help the pet company grow its brand awareness and connect with consumers.

Leslie Taubert has been named social media associate at the pet product marketing agency.