The product comes in five flavors including a new Salmon recipe.

According to the Belgian Petfood Association’s 2023-2024 Pet Population Survey, price is the top purchasing factor. 

This marketing maven, serial brand builder and trend setter has certainly made her mark in the industry.

Kibble formulations have evolved beyond the ‘brown and round’ varieties of the past.

Brands are leveraging emerging science to add life to dogs’ years — and, in the process, years to their lives.

Longstanding ingredients and emerging innovations can help processors deliver the pet health benefits of Omega 3 fatty acids without compromising sustainability.

Demand for fish oil is at odds with consumers rising sustainability standards. How can the pet nutrition industry address both?

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

Burns First Steps Chicken & Rice recipe is also suitable for nursing mothers.

According to a recent clinical study, Animal Biosciences’ Leap Years supplement can significantly improve cognitive function, among other things, in canines.