From January to June 2023, new product launches revolved around pet humanization and increased consumer awareness toward pet health and wellness.
From functional supplements and life-stage specific formulas to freeze-dried raw formats and collagen chews, the show floor was bursting with innovation.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.
Take an inside look into Hill's Pet Nutrition's Tonganoxie facility.