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Marketing pet food to pet supplement consumers

12.20.2022

By Jon Copeland

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

09.22.2022

By Jon Copeland

Leveraging supplement trends to inform premium product development.

04.13.2022

By Nicole Kerwin

The Alltech ONE Conference will include five presentations and panels on pet food trends, formulations and sustainability.

12.16.2019

By Jordan Tyler

The firm, MarketPlace, has added a creative studio to its St. Louis headquarters and a satellite location on the west coast.

20+ recent pet food launches
Many on the list tout functional formulations to address key need states among dogs and cats.
15+ pet supplement launches in 6 months
Supporting mobility, anxiety relief, gut health, skin and coat health, and other in-demand need states.

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