A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.

Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

Leveraging supplement trends to inform premium product development.

The Alltech ONE Conference will include five presentations and panels on pet food trends, formulations and sustainability.