From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.
According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.
A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.