In addition to thought-provoking presentations, the 1 ½-day conference will feature two panels highlighting the state of the industry and pet food of the future.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.

This ingredient has evolved from a “cheap filler” to a critical component in pet foods, leading the pet food industry to seek out a variety of fiber-rich ingredients. 

Sustainability demands and supply chain challenges push formulators toward new and creative pet nutrition ingredients. 

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

According to the report, pet supplement consumers are more open to a range of ingredients and formats, demonstrating an early adoption of pet nutritional trends.

The tradeshow will include pet programming, demonstrating a convergence in human and pet supplement trends.

A new survey revealed pet supplement shoppers in the United States are willing to cut their own spending before reducing what they spend on their pets.

Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.