Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

The pet wellness brand’s product offerings are now available on the e-commerce platform. 

Buddy Bites, Happy Howl, James & Ella and three other startups will participate in the accelerator program. 

Hoagie will serve as the pet care brand’s chief taste officer, testing new products.

Oh Norman! is looking for a chief taste officer to test products.