Former Merrick leader joins Better Choice Company 02.11.2021 By Jordan Tyler Ryan Wilson has joined the company as vice president of marketing.Read More
Matrix Partners creating virtual show booths for pet industry brands 01.21.2021 By Jordan Tyler The marketing firm is helping companies maintain a competitive edge as industry events continue to be moved online.Read More
Tried and true strategies for building brand loyalty 01.19.2021 By Scott Wilson How to engage with consumers effectively, with pandemic-era considerations in mind.Read More
Online focus groups offer advantages amid pandemic and beyond 11.19.2020 By Jordan Tyler Matrix Partners’ web-enabled focus groups providing safe, efficient and more diversified consumer research for its pet brand partners.Read More
Pet product firm hires business development leader 02.03.2020 Larry Cobb will join Matrix Partners to accelerate growth for the company, expand its portfolio and further establish its presence in the market.Read More
Independent pet retailers adopting digital tools to drive store sales 01.22.2020 By Pet Food Processing Staff NexPet and Grandma Mae’s Country Naturals have partnered with Directworks-Moblico to provide geo-targeting capabilities for brick-and-mortar stores.Read More
Marketing firm expanding in 2020 to support pet, people brands 12.16.2019 By Jordan Tyler The firm, MarketPlace, has added a creative studio to its St. Louis headquarters and a satellite location on the west coast.Read More
Stella & Chewy’s joins digital marketing platform 11.20.2019 By Pet Food Processing Staff Good Boy Studios’ Pet Parade mobile app is able to demographically target pet owners to engage them with premium pet industry brands.Read More
Fiberstar rolls out new-and-improved website 11.15.2019 By Pet Food Processing Staff It features digital tools such as tutorials and ingredient usage data, as well as technical topics to educate and engage visitors.Read More
Redbarn adds educational resources, ingredient transparency to new website 11.14.2019 By Pet Food Processing Staff The brand has focused its new site around product safety and education.Read More
