marketing

Matrix Partners hires VP of business development

Pet product firm hires business development leader

02.03.2020

Larry Cobb will join Matrix Partners to accelerate growth for the company, expand its portfolio and further establish its presence in the market.

NexPet and Grandma Mae's Country Naturals partner with Directworks-Moblico for geo-targeting capabilities

Independent pet retailers adopting digital tools to drive store sales

01.22.2020

By Pet Food Processing Staff

NexPet and Grandma Mae’s Country Naturals have partnered with Directworks-Moblico to provide geo-targeting capabilities for brick-and-mortar stores.

MarketPlace expands with new location on west coast, added capabilities in St. Louis

Marketing firm expanding in 2020 to support pet, people brands

12.16.2019

By Jordan Tyler

The firm, MarketPlace, has added a creative studio to its St. Louis headquarters and a satellite location on the west coast.

Stella & Chewy's becomes 50th partner for Good Boy Studios and its platform, The Pet Parade

Stella & Chewy’s joins digital marketing platform

11.20.2019

By Pet Food Processing Staff

Good Boy Studios’ Pet Parade mobile app is able to demographically target pet owners to engage them with premium pet industry brands.

Fiberstar revamps website to push its Citri-Fi ingredient solution

Fiberstar rolls out new-and-improved website

11.15.2019

By Pet Food Processing Staff

It features digital tools such as tutorials and ingredient usage data, as well as technical topics to educate and engage visitors.

Redbarn launches new-and-improved website to highlight food safety, consumer education and transparency

Redbarn adds educational resources, ingredient transparency to new website

11.14.2019

By Pet Food Processing Staff

The brand has focused its new site around product safety and education.

Classic Meow Mix jingle reinvented

11.13.2019

By Pet Food Processing Staff

These remixes are part of a campaign to give the cat food brand a “modern kick.”

Key Technology hires Shayla Wentz as marketing communications manager

Wentz promoted to marketing manager at Duravant subsidiary

09.04.2019

By Pet Food Processing Staff

Shayla Wentz will lead advertising and public relations initiatives and manage the company’s overall brand awareness in her new role.

WellPet hires new chief marketing officer

WellPet fills head marketing position

07.31.2019

By Pet Food Processing Staff

Clark Reinhard will oversee the company’s six global brands as chief marketing officer.

Petcurean ramps up specialty retail marketing with partnership

03.20.2019

By Jordan Tyler

Promoboxx, a digital retail engagement platform, will help the Canadian pet food manufacturer connect with consumers in the specialty channel.

Items Tagged with 'marketing'

ARTICLES

Pet product firm hires business development leader

Independent pet retailers adopting digital tools to drive store sales

Marketing firm expanding in 2020 to support pet, people brands

Stella & Chewy’s joins digital marketing platform

Fiberstar rolls out new-and-improved website

Redbarn adds educational resources, ingredient transparency to new website

Classic Meow Mix jingle reinvented

Wentz promoted to marketing manager at Duravant subsidiary

WellPet fills head marketing position

Petcurean ramps up specialty retail marketing with partnership

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