General Mills

Blue Buffalo reports strong growth, upcoming product innovation

Blue Buffalo sales grow 18% in General Mills’ Q2

12.18.2020

Growth is attributed to double-digit sales increases for dog and cat food, 25% sales growth for wet pet food and 40% growth for pet treats over the quarter.

General Mills reports 9% growth overall, 6% growth for pet category

General Mills pet segment grows 6% despite fluctuating market factors

09.25.2020

By Jordan Tyler and Keith Nunes

The company released its first quarter fiscal 2021 earnings on Sept. 23, reporting overall net sales growth of 9%.

Blue Buffalo products level off following initial COVID-19 stock-up period

Blue Buffalo drives nearly $1.7 billion in annual sales for General Mills

07.02.2020

By Jordan Tyler

The company’s pet segment saw continued growth in net sales, household penetration and market share in the fourth quarter and throughout its fiscal year 2020.

Blue Buffalo

06.05.2020

By Jordan Tyler

This pet food and treat processor is making a splash into the FDM channel following General Mills’ acquisition of the brand in 2018.

Blue Buffalo sales fall as COVID-19 persists

Blue Buffalo sales plateau following initial stock-up period

05.19.2020

By Monica Watrous and Jordan Tyler

At-home foods consumption remains a stronghold for the company as it faces drastic consumer behavior shifts amid COVID-19.

Blue Buffalo introduces new cat treats

05.12.2020

By Jordan Tyler

The company’s new Bursts are filled treats with a crunchy exterior and creamy center.

True Solutions, one of the new Blue Buffalo products launching in pet specialty this year

Blue Buffalo a top performer in General Mills’ Q3

03.19.2020

By Jordan Tyler

The company stated the potential impacts of COVID-19 on its revenue and supply chain remain uncertain.

Pet Plate closes Series A funding with $9 million

Pet Plate raises $9 million in funding, with contribution from General Mills

03.04.2020

By Jordan Tyler

The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.