General Mills plans to acquire Tyson Pet Products’ three dog treat brands and a manufacturing facility in Iowa.

Growth is attributed to double-digit sales increases for dog and cat food, 25% sales growth for wet pet food and 40% growth for pet treats over the quarter.

The company released its first quarter fiscal 2021 earnings on Sept. 23, reporting overall net sales growth of 9%.

The company’s pet segment saw continued growth in net sales, household penetration and market share in the fourth quarter and throughout its fiscal year 2020.

This pet food and treat processor is making a splash into the FDM channel following General Mills’ acquisition of the brand in 2018.

At-home foods consumption remains a stronghold for the company as it faces drastic consumer behavior shifts amid COVID-19.

The company’s new Bursts are filled treats with a crunchy exterior and creamy center.

The company stated the potential impacts of COVID-19 on its revenue and supply chain remain uncertain.

The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.

The company detailed the pet brand’s evolution and growth over the last 2 years and outlined its strategy for sustaining that growth.