General Mills

Blue Buffalo products level off following initial COVID-19 stock-up period

Blue Buffalo drives nearly $1.7 billion in annual sales for General Mills

07.02.2020

The company’s pet segment saw continued growth in net sales, household penetration and market share in the fourth quarter and throughout its fiscal year 2020.

Blue Buffalo

06.05.2020

By Jordan Tyler

This pet food and treat processor is making a splash into the FDM channel following General Mills’ acquisition of the brand in 2018.

Blue Buffalo sales fall as COVID-19 persists

Blue Buffalo sales plateau following initial stock-up period

05.19.2020

By Monica Watrous and Jordan Tyler

At-home foods consumption remains a stronghold for the company as it faces drastic consumer behavior shifts amid COVID-19.

Blue Buffalo introduces new cat treats

05.12.2020

By Jordan Tyler

The company’s new Bursts are filled treats with a crunchy exterior and creamy center.

True Solutions, one of the new Blue Buffalo products launching in pet specialty this year

Blue Buffalo a top performer in General Mills’ Q3

03.19.2020

By Jordan Tyler

The company stated the potential impacts of COVID-19 on its revenue and supply chain remain uncertain.

Pet Plate closes Series A funding with $9 million

Pet Plate raises $9 million in funding, with contribution from General Mills

03.04.2020

By Jordan Tyler

The direct-to-consumer, fresh pet food company plans to put the investment toward expanding its product offerings and implementing new marketing strategies to drive growth.

General Mills outlines past and future Blue Buffalo growth at CAGNY 2020

General Mills teases new Blue Buffalo products at CAGNY 2020

02.19.2020

By Jordan Tyler

The company detailed the pet brand’s evolution and growth over the last 2 years and outlined its strategy for sustaining that growth.

Blue Buffalo propels growth for General Mills second quarter amid flat overall earnings

Double-digit growth in pet supports General Mills through second quarter

12.19.2019

By Jordan Tyler

The company reported positive gains in its pet segment despite flat overall net sales compared to year-ago earnings.

Blue Buffalo increases sales by 7.1% in the first quarter, with strides in FDM and setbacks in pet specialty

Blue Buffalo brand thriving in FDM, stumbling in pet specialty

09.20.2019

By Jordan Tyler

Overall, pet segment revenue for General Mills was up 7.1% in the first quarter.

General Mills makes several changes to executive and segment leadership

General Mills shuffles executive leadership

08.29.2019

By Jordan Tyler

Billy Bishop will transition from a day-to-day management role to a more long-term strategic position leading the Blue Buffalo brand and product innovation.

Items Tagged with 'General Mills'

ARTICLES

Blue Buffalo drives nearly $1.7 billion in annual sales for General Mills

Blue Buffalo

Blue Buffalo sales plateau following initial stock-up period

Blue Buffalo introduces new cat treats

Blue Buffalo a top performer in General Mills’ Q3

Pet Plate raises $9 million in funding, with contribution from General Mills

General Mills teases new Blue Buffalo products at CAGNY 2020

Double-digit growth in pet supports General Mills through second quarter

Blue Buffalo brand thriving in FDM, stumbling in pet specialty

General Mills shuffles executive leadership

Current Issues

Popular Articles

Research compiling 150+ studies finds no conclusive link between grain-free diets, DCM in dogs

Scoular to build $13 million facility for plant-based pet food protein production

Global Pet Expo offering exhibitors reduced pricing, extended payment plans for 2021

Canadian company recalls 24 lots of raw pet food

Popular Galleries

Company Profiles

12 patents to optimize pet health, food and treat processing