Marking its first in-store availability in the United States, the top-selling product is now available exclusively at Walmart. 

The brand launched its new N&D Dog Treats and VetLife Dog Treats.

The new line, Nutra Complete Infusions, leverages the powers of freeze drying and bone broth to deliver key health benefits to dogs.

The acquisition supports Assisi’s growth strategy in the European pet market. 

Active Partners has added the cat food brand to its roster.

The brand is encouraging cats to “play with their food” through its new Meowee! treat line.

Nutra Complete is freeze-dried and high in chicken protein.

The company has entered the market, offering freeze-dried raw food and treats and supplements for dogs.

In its 2022 Pet Population Report, the CAHI revealed the rising trend in medicalization of cats.

According to data from Packaged Facts, fresh diets and science-based formulas are driving significant growth for the industry.