Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

US pet food products are well-known in the country for their food safety standards and premiumization. 

The new launches include two new dog product lines, cat offerings and expanded product lines. 

Arch Pet Food leverages alternative proteins to support pet health and the environment.

Jessica Pegula partnered with the brand to promote high-quality nutrition for dogs.

The Spanish pet food company introduced its new brand, Cebican Cosmo.

The new line includes three dog food formulas targeting digestive health, weight management, and skin and coat health.

According to the company’s latest report, consumers are seeking more functional pet foods, treats and supplements to support pet health and wellness. 

Health Protection is designed to support six key areas of health in a price-accessible kibble format. 

OC&C Strategy Consultants released its “Opportunities in US Pet” report, highlighting opportunities in super-premium categories.