According to recent data from NielsenIQ, the omnichannel pet category is gaining significant traction.

Experts share tips on how pet food brands can stand out in the crowded, complex channel.

Recent data from Attest, which surveyed 400 US pet parents, detailed the latest trends in pet food and treat purchasing.

The company found demand for pet food and supplies via Amazon has soared since the start of the pandemic.

According to the company, the most notable searches include specialty diets, functional ingredients and grain free.