According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The brand is also expanding its cat treat portfolio with two new flavors of lickable treats.

The awards shined a spotlight on innovative pet products that bring joy and convenience to consumers and improve wellbeing in pets. 

During SUPERZOO, the company unveiled several innovations and announced a partnership with Phillips Pet Food & Supplies.

The Pets Global brand will debut nine new recipes at the event in Las Vegas.

The company’s new resealable, portable dog treats are ideal for training.

Liq Lickable Dog Treats and Krunch Air Crisps will now be sold for $9.99.

The brand is encouraging cats to “play with their food” through its new Meowee! treat line.

The new Treat Meow™ “Squeeze & Thank You” cat treats and Irresist-A-Bowls™ dog food offer functional benefits.

A new lickable dog treat and crunchy air crips are the first products for the Miami-based pet brand.