In an effort to educate consumers and truly back his brand, Mitch Felderhoff of Muenster Milling Company will eat nothing but kibble and freeze-dried dog food and treats for a month.

The raw pet food manufacturer will add life-stage formulas, raw bone chews and supplements to its dog food and treat portfolio.

In another transformative year for the industry, products of various formats at a range of price points changed channels and challenged tradition.

The pet food company failed to test the vitamin premix it was supplied for safe levels, which caused several of its wet dog foods to contain 33 times the safe upper limit for vitamin D, according to the FDA.

The brand, Jinx, will roll out three dog food formulas early in 2020 with a mix of high-quality animal- and plant-based ingredients.

The fresh dog food company, JustFoodForDogs, will use the funding to expand into new key markets and invest in product research.

The Pet Supplies and Products Independent Innovation Awards program selected 78 companies across the pet product industry to recognize brand growth and cutting-edge product development.

National pet product retailer Pet Supplies Plus recognized the brand’s Whole Food Clusters for its inaugural Best Innovation accolade.

Texas-based pet food manufacturer Muenster Milling Company has taken its custom manufacturing to new heights with the launch of My Custom Dog Food.

MoKnows.com addresses common nutrition myths, nutrition and health topics, explains the functionality of complex ingredients, and offers reviews of dog and cat food products.