NielsenIQ introduces expanded pet data channel 08.14.2024 By Kimberlie Clyma Pet Channel Plus provides more extensive data and insights to industry stakeholders.Read More
Pet owners solidify bond with four-legged companions 08.13.2024 By Kimberlie Clyma The APPA shared insights and further analysis of its National Pet Owners Survey in its 2024 Dog and Cat Report.Read More
Belgian pet parents concerned about pet food prices 07.08.2024 By Nicole Kerwin According to the Belgian Petfood Association’s 2023-2024 Pet Population Survey, price is the top purchasing factor. Read More
Evolving pet ownership leads to shift in consumer purchasing behaviors 06.18.2024 By Jennifer Barnett Fox The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.Read More
Survey: High protein remains priority for pet food purchase decisions 05.28.2024 By Jordan Tyler A recent study by Acosta Group highlighted the different ways in which pet owners discover, shop and budget for pet products.Read More
How pet brands can capture retail channel-surfing consumers 04.16.2024 By Allison Gibeson Engaging in an omnichannel strategy can help pet food companies satisfy more customers and sell more product.Read More
Niche pet food categories beating inflation 04.12.2024 By Nicole Kerwin According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.Read More
Packaged Facts: ‘Pet ownership a real challenge’ for Millennials 03.27.2024 By Jordan Tyler The market research firm explores economic factors impacting the largest cohort of pet owners in the United States.Read More
Packaged Facts: The pet industry boom period is over 03.18.2024 By Jordan Tyler The market research firm expects the industry to return to pre-pandemic growth levels over the coming years.Read More
Survey: Nearly half of young consumers say unsustainable packaging is a ‘deal-breaker’ 03.13.2024 By Jordan Tyler Consumers between the ages of 18 to 34 are more willing to sacrifice cost and convenience for more eco-friendly packaging.Read More